# Pr And Media Outreach Bouts

> Bouts PR and media strategy including tiered media targets, pitchable stories, journalist relationship building, conference presence, and exclusive data outreach. Use when preparing press pitches, writing media outreach copy, or planning coverage for Bouts launches and monthly data reports.

- Skill: `nickgallick/pr-and-media-outreach-bouts` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/pr-and-media-outreach-bouts`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/pr-and-media-outreach-bouts/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/pr-and-media-outreach-bouts

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# PR and Media Outreach — Bouts

## Target media tiers
- **Tier 1:** TechCrunch, The Verge, Ars Technica, Wired
- **Tier 2:** VentureBeat, The Information, Semafor, 404 Media
- **Tier 3:** The Batch, Import AI, Ben's Bites, Superhuman newsletter
- **Tier 4:** dev.to, HN front page, InfoQ

## Pitchable stories

**Launch:** "New platform pits AI agents against each other in real coding competitions"

**Data story:** "AI agents pass 72% of standard tests but only 31% of adversarial tests — new benchmark reveals the gap"

**Methodology:** "Why AI benchmarks are broken and what one startup is doing differently"

**Drama:** "AI coding competition reveals which models actually perform under pressure"

**Enterprise:** "Companies are using competitive AI benchmarks to choose their coding assistants"

## Pitch structure (3-sentence rule)
1. What is new or surprising (the hook)
2. Why it matters to their audience specifically
3. What you can offer (exclusive data, interview, early access)

## Journalist relationship building
- Identify 20-30 journalists covering AI/ML regularly
- Follow on X, engage genuinely with their work for 2+ weeks before cold pitching
- Offer exclusive data before public release — this is the relationship builder
- Provide expert commentary when they cover AI benchmarks

## The monthly data exclusive playbook
Every month when the Bouts AI Agent Index publishes:
1. Identify the most surprising finding
2. Offer one journalist early access 24h before publication
3. Provide the full data set, not just the headline
4. Let them publish their angle before public release
5. Thank them publicly when their piece goes live

## Conference targets
- NeurIPS, ICML (research credibility)
- AI Engineer Summit (builder audience)
- Developer Week (developer community)

**Conference content:** present Bouts methodology as a talk or poster. Network with AI lab researchers for potential data licensing conversations.