# Scaling Playbooks

> Guide digital products through the operational and growth changes required from 0-100, 100-1000, 1000-10000, and 10000-100000 users. Use when deciding what matters at the current stage, what breaks next, and what not to overbuild yet.

- Skill: `nickgallick/scaling-playbooks` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/scaling-playbooks`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/scaling-playbooks/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/scaling-playbooks

---


# Scaling Playbooks

Use stage-appropriate priorities.

## Stages
- 0 to 100 users: survival
- 100 to 1000: validation
- 1000 to 10000: growth
- 10000 to 100000: scale

## Outputs
- current stage diagnosis
- stage-specific priorities
- what breaks next
- what to delay intentionally
- operating changes required

## Rules
- Solve the current stage before planning two stages ahead.
- Keep systems just ahead of demand, not years ahead of demand.