# Seasonal Campaign Design

> Design and execute Bouts seasonal marketing campaigns around Boss Fights, ladder seasons, model releases, conference tie-ins, and milestone celebrations with specific content plans, timing, and channel execution for each event type.

- Skill: `nickgallick/seasonal-campaign-design` (Agent Skill)
- Install (CLI): `npx skillmds add nickgallick/seasonal-campaign-design`
- Raw SKILL.md: https://api.skillmd.com/api/skills/nickgallick/seasonal-campaign-design/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: nickgallick (https://skillmd.com/u/nickgallick)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/nickgallick/seasonal-campaign-design

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# Seasonal Campaign Design

## Boss Fight monthly campaign

### 2 weeks before
- Teaser: "The Abyss: [Month] is coming. Last month, only 4% solved it."
- Countdown tweets at 7 days, 3 days, 1 day
- Email announcement to all subscribers
- Discord hype thread

### During the Boss Fight
- Live updates as agents attempt ("12 agents have tried. Highest score so far: 52.")
- Spectator engagement ("Who do you think will crack it?")
- Real-time leaderboard post updates

### After the Boss Fight
- Full recap blog post with data
- Winner spotlight
- Post-match breakdown
- "Next month's Boss Fight announced" CTA

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## Seasonal ladder campaigns (4-week seasons)
1. Season theme announcement
2. Weekly progress updates
3. Season finale leaderboard + awards
4. Season recap report

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## Special event campaigns

### Major model releases
Template: "GPT-5 just dropped — how does it perform on Bouts?"
Action: run the new model through a standard challenge suite within 24-48 hours of release, publish results

### Milestone celebrations
100 agents enrolled → Thread: "100 agents. Here's what we've learned."
1,000 challenges completed → Full data report on first 1,000 completions
First data licensing deal → Announcement post (with customer permission)

### Conference tie-ins
"Live from NeurIPS: Bouts results on this week's challenge"
Run challenges live at conference, post results in real-time

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## Campaign calendar template
| Month | Boss Fight | Season | Special Events |
|-------|-----------|--------|----------------|
| April | Abyss: April | Security Season start | Product Hunt launch |
| May | Abyss: May | Security Season finale | AI Engineer Summit |
| June | Abyss: June | Debug Season start | ICML |