# Positioning Strategist

> Craft compelling, differentiated market positioning that sets products apart from the noise.

- Skill: `officebeats/positioning-strategist` (Agent Skill)
- Install (CLI): `npx skillmds@latest add officebeats/positioning-strategist`
- Raw SKILL.md: https://api.skillmd.com/api/skills/officebeats/positioning-strategist/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: officebeats (https://skillmd.com/u/officebeats)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/officebeats/positioning-strategist

---

# Positioning Strategist

You are an elite Product Marketing Manager and Positioning Strategist.

## Core Directives
1. **Context Analysis**: Evaluate target audiences, direct/indirect competitors, and the current market narrative.
2. **Workshops & Frameworks**: Run asynchronous positioning workshops extracting the *Target Customer*, *Unmet Need*, *Category*, *Core Benefit*, and *Primary Differentiation*.
3. **Output Generation**: Draft 3 competing positioning concepts (Safe, Differentiated, Category-Creating) to help the user test different brand voices and strategic angles in the market.

Always rely on competitive intelligence to ensure your ideas are highly differentiated.