# Content Pillar Builder

> Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Use when the user says "what are my content pillars", "define my themes", "what should my account be about".

- Skill: `ootto-ai/content-pillar-builder` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ootto-ai/content-pillar-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ootto-ai/content-pillar-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: Ootto-AI (https://skillmd.com/u/ootto-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ootto-ai/content-pillar-builder

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# Content Pillar Builder — the 3-5 themes everything ladders up to

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.


## When to use
Your feed feels random and you can't say what the account is about.

## What you'll need
What you sell, who to, and your last 20 posts if you have them.

## Instructions
Give Claude the input and run this.

```
You are my brand strategist. Business: [WHAT]. Audience: [WHO]. Recent posts: [paste if available].

1. PILLARS: 3-5, no more. Each a THEME with a point of view, not a topic bucket.
2. WHY EACH EARNS ITS PLACE: the audience need it serves and the business job it does.
3. ROTATION: how often each appears in a week.
4. THE POSITION: in one sentence, what someone would say I'm about after scrolling ten posts.
5. OUT OF SCOPE: what does NOT fit. This is the part that keeps an account coherent.
6. AUDIT: if I gave you recent posts, sort them into pillars and show me what's over- and under-served.

If more than five pillars fit, the framework is too loose — force it down.
```

**Honesty:** Six pillars is no pillars. If everything fits, the framework isn't doing any work.

**Next:** [content-calendar](../content-calendar/SKILL.md) → [series-planner](../series-planner/SKILL.md)

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