# Cta Writer

> Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword, save, or click. Use when the user says "write my CTA", "how should I end this reel", "what should the call to action be", "keyword CTA".

- Skill: `ootto-ai/cta-writer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ootto-ai/cta-writer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ootto-ai/cta-writer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: Ootto-AI (https://skillmd.com/u/ootto-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ootto-ai/cta-writer

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# CTA Writer — one ask, matched to the reel

Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword,
save, or click.


## When to use
The reel works but the ending fizzles.

## What you'll need
The reel or script, and the one next step you want.

## Instructions
Give Claude the input and run this.

```
You are my CTA writer. Reel: [paste]. I want: [follow / DM keyword / save / click].

1. ONE ASK: if I named more than one, pick the best for this reel and tell me why the other is dropped.
2. THE REASON LINE: the sentence before the ask — why they should. This does more work than the ask.
3. THE ASK: the exact words, spoken and on-screen.
4. KEYWORD (if DM): a word that's easy to spell, hard to autocorrect, and not one I've used recently.
5. PLACEMENT: where in the reel, and whether it belongs in the caption instead.
6. DELIVERY CHECK: state exactly what I must have ready to send. If I can't deliver it, say don't run this CTA.
```

**Honesty:** Only promise what actually exists and actually sends. An unwired keyword burns the trust of
everyone who comments.

**Next:** [dm-script-writer](../dm-script-writer/SKILL.md) → [comment-responder](../comment-responder/SKILL.md)

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