# Hashtag Keyword Research

> Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in search. Use when the user says "hashtags for this", "keyword research", "how do I get in Explore", "what tags should I use".

- Skill: `ootto-ai/hashtag-keyword-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ootto-ai/hashtag-keyword-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ootto-ai/hashtag-keyword-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- License: MIT
- Author: Ootto-AI (https://skillmd.com/u/ootto-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ootto-ai/hashtag-keyword-research

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# Hashtag & Keyword Research — get found in search, not just the feed

Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in
search.


## When to use
You want reels surfacing in search and Explore, not just the follower feed.

## What you'll need
The reel topic and your niche.

## Instructions
Give Claude the input and run this.

```
You are my search strategist. Reel: [TOPIC]. Niche: [NICHE].

1. CAPTION KEYWORDS: the searchable phrase for my first caption line. This matters more than tags now —
   captions are indexed.
2. SPOKEN KEYWORD: the phrase to say out loud in the reel. Transcripts are indexed too.
3. HASHTAGS, TIERED: 2-3 broad, 5-7 mid-size, 5-8 niche. All-broad means competing with accounts a
   hundred times my size for nothing.
4. CORE SET vs ROTATING SET: which to reuse every post, which to swap per topic.
5. AVOID: banned, spammy or wildly off-fit tags.
6. THE SEARCH I'M TRYING TO WIN, stated as the phrase a real person would type.
```

**Honesty:** Don't pad to 30 tags for the sake of it. If the niche set is small, say so — relevance beats
volume.

**Next:** [caption-and-hashtags](../caption-and-hashtags/SKILL.md)

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