# Ugc Creator Brief

> Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and don'ts. Use when the user says "brief a creator", "UGC brief", "write a brief for my videographer", "creator brief for this reel".

- Skill: `ootto-ai/ugc-creator-brief` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ootto-ai/ugc-creator-brief`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ootto-ai/ugc-creator-brief/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: Ootto-AI (https://skillmd.com/u/ootto-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ootto-ai/ugc-creator-brief

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# UGC Creator Brief — a brief a creator can actually shoot

Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and
don'ts.


## When to use
Someone else is filming — a creator, a customer, a freelancer.

## What you'll need
The concept, who's filming, and your brand's hard rules.

## Instructions
Give Claude the input and run this.

```
You are writing a creator brief. Concept: [IDEA]. Filmed by: [WHO]. Deadline: [WHEN].

1. THE HOOK, WRITTEN OUT: the exact words to say and show. Not described — written.
2. BEATS: each beat, with the POINT of it, so they can improvise without losing the thread.
3. DO: the specifics that make it work (framing, energy, pacing, what to hold up).
4. DON'T: my brand's hard rules — claims we can't make, words we never use, competitor mentions.
5. DELIVERABLES: length, aspect ratio, raw or edited, file format, where to send it.
6. REFERENCE: one link and one line on what to take from it.

Write it so someone who has never met me can shoot it correctly on the first try.
```

**Honesty:** Every vague line in a brief comes back as unusable footage. If something matters, write the
words.

**Next:** [b-roll-shot-list](../b-roll-shot-list/SKILL.md)

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