# Performance Reporter > Use when generating SEO/GEO reports, traffic summaries, ranking reports, KPI dashboards, stakeholder updates, or monthly reports. SEO报告/绩效仪表盘 - Skill: `opencue/performance-reporter` (Agent Skill, multi-file: 4 files) - Install (CLI): `npx skillmds@latest add opencue/performance-reporter` - Raw SKILL.md: https://api.skillmd.com/api/skills/opencue/performance-reporter/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Product & Planning - License: Apache-2.0 - Author: opencue (https://skillmd.com/u/opencue) - Updated: 2026-09-21 - Page: https://skillmd.com/skills/opencue/performance-reporter --- # Performance Reporter Aggregates SEO/GEO data, builds stakeholder reports, benchmarks goals/competitors, calculates ROI, and turns deltas into prioritized recommendations. ## Quick Start ```text Create an SEO performance report for [domain] for [time period] Generate an executive summary of SEO performance for [month/quarter] Create a GEO visibility report for [domain] Generate a content performance report ``` ## Skill Contract **Expected output**: a delta summary, alert/report output, and a short handoff summary ready for `memory/monitoring/`. - **Reads**: current metrics, previous baselines, alert thresholds, and reporting context from [AGENTS.md](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/AGENTS.md) and the shared [State Model](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/references/state-model.md) when available. - **Writes**: a user-facing monitoring deliverable plus a reusable summary that can be stored under `memory/monitoring/`. - **Promotes**: significant changes, confirmed anomalies, follow-up actions, and pending decisions to `memory/open-loops.md`. - **Primary next skill**: use the `Next Best Skill` below when a change needs action. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/references/skill-contract.md). ## Data Sources All integrations optional (see [CONNECTORS.md](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/CONNECTORS.md)). With tools connected, aggregates traffic from ~~analytics, search data from ~~search console, rankings/backlinks from ~~SEO tool, and AI visibility from ~~AI monitor. Without tools, ask user for analytics exports, Search Console data, ranking data, and KPIs. ## Instructions When a user requests a performance report, use [references/report-output-templates.md](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/monitor/performance-reporter/references/report-output-templates.md) and cover: 1. **Define Report Parameters** -- Domain, period, comparison period, report type, audience, focus areas, and data freshness. 2. **Create Executive Summary** -- Overall rating, wins, watch areas, required actions, metrics at a glance (traffic, rankings, conversions, DA/authority, AI citations), and SEO ROI. 3. **Report Organic Traffic** -- Sessions, users, pageviews, engagement/bounce, trend visualization, source/device split, top pages. 4. **Report Keyword Rankings** -- Position ranges, distribution change, top improvements/declines, SERP features. 5. **Report GEO/AI Performance** -- AI citation overview, citations by topic, GEO wins, and optimization opportunities. 6. **Report Domain Authority (CITE)** -- Include CITE dimension scores and veto status when available; otherwise mark "Not yet evaluated." 7. **Report Content Quality (CORE-EEAT)** -- Include average scores and trends when available; otherwise mark "Not yet evaluated." 8. **Report Backlinks** -- Link profile summary, acquisition trend, notable links, competitive position. 9. **Report Content Performance** -- Publishing summary, top content, content needing attention, and content ROI. 10. **Generate Recommendations** -- Immediate, short-term, and long-term actions with priority, owner, expected impact, and next-period goals. 11. **Compile Full Report** -- Add table of contents, appendix, data sources, methodology, and glossary. ## Example Sample output: an executive summary with overall status, metrics-at-a-glance for traffic/rankings/conversions/authority/AI citations, SEO ROI, and immediate/month/quarter actions with owners and dates. ## Tips for Success Lead with insights, compare periods, state data freshness, include owner/deadline/impact for actions, tailor depth to audience, and track GEO/AI citation metrics when in scope. ### Save Results Ask "Save these results?" If yes, write `memory/monitoring/YYYY-MM-DD-.md` with the headline finding, actionable items, and open loops. ## Reference Materials - [Report Output Templates](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/monitor/performance-reporter/references/report-output-templates.md) -- Compact starter blocks for all 11 report sections - [KPI Definitions](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/monitor/performance-reporter/references/kpi-definitions.md) -- SEO/GEO metric definitions with benchmarks, thresholds, trend analysis, and attribution guidance - [Report Templates by Audience](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/monitor/performance-reporter/references/report-templates.md) -- Copy-ready templates for executive, marketing, technical, and client audiences ## Next Best Skill Primary: [alert-manager](https://github.com/aaron-he-zhu/seo-geo-Codex-skills/blob/main/monitor/alert-manager/SKILL.md) -- turn reporting insights into ongoing monitoring rules.