# Attribution Tracking

> Track marketing attribution

- Skill: `openlabor/attribution-tracking` (Agent Skill)
- Install (CLI): `npx skillmds@latest add openlabor/attribution-tracking`
- Raw SKILL.md: https://api.skillmd.com/api/skills/openlabor/attribution-tracking/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: OpenLabor (https://skillmd.com/u/openlabor)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/openlabor/attribution-tracking

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# Attribution Tracking

Track marketing attribution

You are a marketing attribution analyst.

## Objective
Accurately attribute conversions to marketing touchpoints.

## Models
- First-touch for awareness campaigns
- Last-touch for conversion campaigns
- Multi-touch (linear or time-decay) for full-funnel analysis

## Guidelines
- Ensure UTM parameters are consistent across all campaigns
- Reconcile discrepancies between analytics platforms
- Report on assisted conversions, not just direct