# Socialseal Competitor Content Analysis > Use this skill when the user asks what good social content looks like, which competitor/creator posts or carousels are useful benchmarks, what formats and hooks surface for a query, or why category content works. Extract repeatable content patterns from SocialSeal ranked results or tracked analyses for strategy and concepting without copying individual posts. - Skill: `opensealai/socialseal-competitor-content-analysis` (Agent Skill, multi-file: 6 files) - Install (CLI): `npx skillmds@latest add opensealai/socialseal-competitor-content-analysis` - Raw SKILL.md: https://api.skillmd.com/api/skills/opensealai/socialseal-competitor-content-analysis/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - License: MIT - Author: OpenSealAI (https://skillmd.com/u/opensealai) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/opensealai/socialseal-competitor-content-analysis --- # SocialSeal Competitor Content Analysis ## Overview SocialSeal can show which competitor, creator, or category videos surface for tracked searches. This skill turns those surfaced examples into reusable content DNA: hooks, first frames, shots, useful details, formats, and viewer jobs. The deliverable is not “competitor posts are doing well.” The deliverable is a pattern library the brand can adapt. Measurement is a different job: if the request is to measure or compare visibility — discoverability, keyword coverage, share of voice, or rank statistics for a brand vs a competitor — route to `socialseal-discoverability-tracking`. This skill extracts content patterns (Video DNA); it does not produce visibility metrics. When the goal is to produce content (not just analysis), route into the production engine instead of stopping at a pattern matrix: use `socialseal-reference-video-analysis` to select and analyze exemplars and `socialseal-blueprint-builder` to compile a grounded blueprint. This skill is for the strategy-side pattern read; the engine turns those patterns into briefs and evidence for editor handoffs. See `references/production-pipeline.md`. For carousels or other non-video formats, inspect the actual post/slide assets when the ranked result exposes them. If only metadata is available, label the format read metadata-only rather than inventing slide structure. Read `references/creative-production-gates.md` when the analysis will drive production. ## Inputs - enriched search-result export or group evidence export - target competitor/entity list or category scope - keywords/topics to inspect - optional tracked video IDs, search result IDs, or source URLs ## Data Access Export ranked rows: ```bash npx -y @socialseal/cli data export-search-results \ --group-ids \ --workspace-id \ --out ./exports/search-results.csv ``` Extract individual video analysis/assets when row identifiers are available: ```bash npx -y @socialseal/cli video extract \ --search-result-id \ --workspace-id \ --ensure-analysis \ --wait \ --out-dir ./video-assets/ ``` Alternative identifiers include `--video-id`, `--video-uid`, or `--platform-video-id`. Use the CLI help to choose the correct one. MCP equivalent: `socialseal_call_tool` with `function: "tracked-video-extract"` and a body of `{ "ensureAnalysis": true, "includeAssets": true, "items": [{ "videoUid": "" }] }`. Attribution: cite every example by video title/URL, `@author_handle`, and `"keyword" [market, platform]`; keep `video_uid`/`search_result_id` as an internal traceability note only, and avoid platform-age claims when `published_at` is blank (see `references/socialseal-data-contract.md` and `references/mcp-and-cli-usage.md`). Evidence note: surfaced exemplars are anecdotal evidence for creative direction, not proof a pattern will perform. A pattern needs multiple exemplars or an explicit reason; frame adaptations as hypotheses to test. See `references/evidence-and-confidence.md`. ## Workflow 1. **Sample deliberately.** Select examples from top keywords, repeated competitors/creators, and high-opportunity gaps. Avoid only picking viral outliers. 2. **Qualify scope.** Remove irrelevant rows, wrong market/language, wrong topic, or non-comparable account types. 3. **Extract video DNA.** For each example, capture hook, first frame, hero shot, shot sequence, on-screen text, useful details, mood cues, caption style, CTA, and creator/account type. For a verified carousel, capture cover mechanism, slide sequence, text density, visual hierarchy, proof objects, CTA, and save/share utility. 4. **Classify format.** Use labels such as walkthrough, comparison, first-timer guide, map/pin, list, day-in-life, itinerary, review, before-after, FAQ, or myth-vs-reality. 5. **Separate lenses.** Aspirational patterns create mood/desire. Utility patterns teach, plan, compare, or reduce hesitation. 6. **Find repeated mechanisms.** A pattern needs multiple examples or a clear reason it matters for a priority keyword. 7. **Translate into adaptation.** State how the brand should adapt the mechanism, not copy the post. 8. **Present benchmark directions.** Group the strongest patterns into 2-3 coherent creative routes with trade-offs and representative examples. Record the user's selected direction before briefing or production. ## Output Create a content-pattern matrix: - keyword/topic (as `"keyword" [market, platform]`) - example (video title/URL, `@handle`) - account/entity type - format - hook/first-frame pattern - shot/structure pattern - useful detail or mood cue - why it surfaces - how the brand can adapt it - caveat Then write a short “briefing implications” section for downstream creator briefs or concepts. For carousels, hand the approved pattern direction to `socialseal-carousel-production`. ## Do / Don't Do: - inspect visuals/captions where possible before making format claims - distinguish viewed video/slide evidence from metadata-only inference - identify account type: owned, creator, media, affiliate/partner, competitor - adapt the mechanism, not the wording - cite examples by title/URL and `@handle`; keep `video_uid` as a traceability note Don't: - answer discoverability / share-of-voice measurement questions with a pattern matrix; route those to `socialseal-discoverability-tracking` - copy hooks verbatim unless the user explicitly asks for close variants - infer a pattern from one example, or present an exemplar as proof it will work - confuse account size with format quality - use ad-style labels; describe social-native content jobs - treat a visually attractive but off-topic post as a useful benchmark ## Troubleshooting - If `video extract` cannot resolve an ID, try the other supported identifiers from CLI help. - If analysis is missing, use `--ensure-analysis --wait`. - If assets are unavailable, use titles/captions/metadata and label the evidence as metadata-only. - If examples are off-topic, resample from stricter keyword or market filters. ## Verification Checklist - [ ] Examples are relevant to the stated keyword/topic scope. - [ ] Patterns are based on multiple examples or clearly justified single examples. - [ ] Visual/caption evidence status is labeled. - [ ] Recommendations are adaptations, not copies. - [ ] Output can feed creator briefing or video concepting directly.