# Socialseal Social Plan Builder

> Use this skill when the user asks for a SocialSeal-informed content plan, social plan, campaign plan, content pillars, posting/production queue, or a set of videos and carousels tied to search demand. Convert opportunity and benchmark evidence into prioritized content slots, briefs, asset needs, owners, and measurement mapping; do not generate a generic calendar.

- Skill: `opensealai/socialseal-social-plan-builder` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add opensealai/socialseal-social-plan-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/opensealai/socialseal-social-plan-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: OpenSealAI (https://skillmd.com/u/opensealai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/opensealai/socialseal-social-plan-builder

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# SocialSeal Social Plan Builder

## Overview

A SocialSeal social plan is an evidence-backed production and measurement plan. It should say what to create, why that content is needed, which keywords/topics it supports, and how SocialSeal will measure whether visibility improves.

The plan is not a generic calendar. Every planned content slot should connect to a search intent, opportunity, content job, and tracking group.

Read `references/creative-production-gates.md` when the plan will lead directly to
videos or carousels. Require confirmed foundations, a brand utility bank, demand
evidence, and benchmark patterns before calling the plan production-ready.

## Inputs

- opportunity analysis
- competitor/content pattern matrix
- confirmed brand utility bank and exclusions
- tracking group IDs and keyword/topic scope
- platform and market priorities
- production capacity and available creators/assets
- reporting cadence

## Workflow

1. **Choose pillars from evidence.** Use 3-5 pillars based on keyword gaps and viewer jobs, not generic brand themes.
2. **Assign content jobs.** Each pillar should teach, compare, plan, reassure, show practical detail, or create mood.
3. **Choose formats.** Select formats evidenced by SocialSeal results: walkthrough, itinerary, first-timer guide, comparison, day-in-life, FAQ, etc.
4. **Present the plan routes.** Show 2-3 viable mixes (for example utility-first,
   balanced, or low-production) with trade-offs. Confirm the chosen pillars/topics and
   capacity before expanding every slot.
5. **Build the plan table.** For each slot: platform, market, keyword/topic, content lens, format, hook direction, brand utility/proof to include, owner, asset needs, and tracking group.
6. **Create the brief queue.** Mark which slots need creator briefs, video concepts, carousel production, asset plans, or generation prompts.
7. **Map measurement.** Each pillar maps to one or more tracking groups and expected signals: coverage, SOV, owned/creator split, example quality.
8. **Set review cadence.** Define when exports refresh and when the plan is adjusted.

## Output

A plan that can be pasted into a sheet or project tracker:

- pillar
- audience/search job
- target keywords/topics
- platform/market
- format
- content lens
- owner
- status
- measurement/tracking group
- evidence reference (video title/URL, `@handle`, `"keyword" [market, platform]`)
- brand utility/proof and approval status

Use `templates/social-plan-template.md` if available. Evidence backs the search demand and the gap (hard, scoped measurements); the creative direction is an indicative bet to test. See `references/evidence-and-confidence.md`.

## Do / Don't

Do:

- make every slot traceable to SocialSeal evidence
- preserve user decisions; do not turn every candidate opportunity into a committed slot
- balance utility/practical and aspirational content
- keep cadence realistic for available creators/assets
- include a measurement column from the start

Don't:

- produce “3 posts per week” without saying what they answer
- call a plan, brief queue, or asset list finished content
- plan content that cannot be measured in current tracking groups
- overfit to one competitor example
- use the plan as a posting automation spec

## Troubleshooting

- If the plan feels generic, return to the opportunity matrix and add keyword/topic evidence to each row.
- If there is no tracking group for a planned pillar, add a tracking-group-design task before publishing the plan.
- If production capacity is unknown, create a low/medium/high capacity version rather than one unrealistic plan.

## Verification Checklist

- [ ] Each row maps to a keyword/topic and tracking group.
- [ ] Each row has a content job and format.
- [ ] Evidence references are included.
- [ ] Cadence matches capacity.
- [ ] Plan includes next measurement date.