# Socialseal Strategy Readiness > Use this skill when strategy and SocialSeal readiness must be checked before creating a content plan, campaign, creator brief, video, carousel, or other production for a new or under-specified brand, especially when personas, brand voice, product truths, exclusions, real utility knowledge, goals, tracking groups, or evidence may be missing. Diagnose the gaps and propose SocialSeal-backed foundations instead of inventing them or asking the user for a perfect brief. - Skill: `opensealai/socialseal-strategy-readiness` (Agent Skill, multi-file: 5 files) - Install (CLI): `npx skillmds@latest add opensealai/socialseal-strategy-readiness` - Raw SKILL.md: https://api.skillmd.com/api/skills/opensealai/socialseal-strategy-readiness/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - License: MIT - Author: OpenSealAI (https://skillmd.com/u/opensealai) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/opensealai/socialseal-strategy-readiness --- # SocialSeal Strategy Readiness ## Overview Creative production can require brand foundations that are not yet available. This skill diagnoses only the foundations needed for the requested creative task. Routine group reads, account metrics, supplied-video analysis, and exports do not require this readiness check. Guiding means teaching the concept and proposing a concrete, SocialSeal-backed way to define it, not asking "please input your personas." Use this guidance when missing strategy affects requested creative production. See `references/strategy-foundations.md` for the concept definitions and derivation methods, `references/evidence-and-confidence.md` for how to talk about what the data can and cannot prove, and `references/creative-production-gates.md` when this readiness check precedes a large creative task. ## When to Use - A request assumes personas, pillars, brand voice, or goals that may not exist. - A new brand/workspace with no clear strategy. - Before creative production when required brand facts are missing. ## Readiness diagnosis Assess two halves and report each as ready / partial / missing. ### Strategy foundations - **Target personas:** named viewers with a job-to-be-done and hesitations, not just demographics. - **Content pillars:** 3-5 durable themes, each tied to real tracked search demand. - **Brand voice:** tone, point of view, and hard constraints (claims to avoid). - **Brand utility bank:** products/services actually offered, exclusions, real tips, itineraries, routes, timings, prices, proof, and facts needing confirmation. - **Goal / measurement intent:** which pillars/keywords, market, and platform to improve, with a baseline. ### SocialSeal setup - working access mode: - hosted connector MCP tools are available (`socialseal_list_workspaces` succeeds), or - developer CLI/local MCP authentication works (`socialseal whoami` or MCP workspace discovery succeeds), or - file mode has enough SocialSeal CSV/JSON exports for the requested analysis - correct workspace selected - clean tracking groups (one platform, one market/language, one intent) covering the priority pillars - groups have items, a baseline run, and exports that produce rows (or a known empty reason) ## Guided workflow 1. **Diagnose.** State what exists, what is partial, and what is missing across both halves. Use what the user said plus any SocialSeal access (list workspaces/groups, inspect exports). - If SocialSeal tools are not initially visible, use the host's tool search/discovery facilities before diagnosing missing access. Only give setup guidance when discovery or an actual connection state confirms it. Do not dead-end on missing tools. - If the connector cannot be connected, continue in file mode if the user can provide SocialSeal exports. Mark live setup actions as unavailable in file mode. - If local developer MCP/CLI auth fails, complete device login first. Do not ask for payment during first setup; new users start free. 2. **Explain the gap.** For each missing foundation, give a one or two sentence plain-language explanation of what it is and why it matters. Do not assume the term is understood. 3. **Propose a SocialSeal-backed way to define it.** Concretely: - **Personas:** run a search journey on the category, read which questions/jobs surface, cluster keywords, and propose 2-4 personas grounded in real search behavior for the user to confirm. - **Pillars:** cluster the tracked keyword set and surfaced content into 3-5 candidate pillars relevant to the user's brand and product USPs, each validated for search demand and a presence gap. - **Brand voice:** ask for existing guidelines; if none, draft a short voice note from how the brand talks on their website and in existing social videos, or from high-surfacing creator tone in the category, then confirm. - **Brand utility bank:** inspect approved project materials, product/service pages, itineraries, call notes, existing content, and asset metadata. Draft a table of useful facts with source and status (`confirmed`, `needs confirmation`, `out of scope`). Ask the user to correct or select, not to write the bank from scratch. - **Goals:** pick priority pillars/keywords and capture the current measured discoverability/SOV baseline so movement is checkable. 4. **Offer, do not demand.** Present the proposal and ask the user to confirm or adjust. If they already have a foundation, capture it and move on. 5. **Route.** Hand off to the right skill: `socialseal-workspace-setup` and `socialseal-tracking-group-design` for setup gaps; `socialseal-opportunity-analysis` to turn readiness into opportunities; the production chain once foundations hold. ## Output - a short readiness report: each foundation and setup item marked ready / partial / missing - for each gap: a one-line explanation and a proposed SocialSeal-backed way to define it - a confirmed or draft set of personas, pillars, voice note, brand utility bank, and goal where the user engaged - the recommended next skill and why ## Do / Don't Do: - explain every unfamiliar concept in plain language before asking about it - propose to produce missing foundations with SocialSeal research, then confirm with the user - ground proposed personas/pillars in real surfaced search behavior, not invention - treat exclusions and claim confidence as hard constraints; demand does not override what the brand actually offers - be honest that proposed personas/pillars are hypotheses to validate (see `references/evidence-and-confidence.md`) Don't: - ask the user to "input personas/pillars" with no explanation or help - invent personas or pillars with no search evidence and present them as fact - block all progress on one missing input when you can guide the user to it - skip the setup half; a strategy with no clean tracking groups cannot be measured ## Verification Checklist - [ ] Both halves (strategy foundations + SocialSeal setup) were diagnosed. - [ ] A brand utility bank captures useful material, exclusions, sources, and facts needing confirmation. - [ ] Every missing foundation got a plain-language explanation. - [ ] Each gap has a concrete, SocialSeal-backed proposal, not just a request for input. - [ ] Proposed foundations are labeled as hypotheses to confirm. - [ ] A specific next skill was recommended.