# Socialseal Video Concepting

> Use this skill when the user asks for video ideas, creative routes, hooks, first frames, or ways to turn a search query/audience problem into short-form content. Generate multiple SocialSeal-groundable concept options before briefing or production, each with a viewer job, lens, arc, blueprint scope/retrievalPrompt, production difficulty, and measurement intent.

- Skill: `opensealai/socialseal-video-concepting` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add opensealai/socialseal-video-concepting`
- Raw SKILL.md: https://api.skillmd.com/api/skills/opensealai/socialseal-video-concepting/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: OpenSealAI (https://skillmd.com/u/opensealai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/opensealai/socialseal-video-concepting

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# SocialSeal Video Concepting

## Overview

Video concepting is the ideation step that frames an opportunity into shootable routes and, crucially, into the scope or `retrievalPrompt` that drives the blueprint engine. A good concept names the search gap, picks a lens, and specifies the exemplar direction so `socialseal-blueprint-builder` can ground it in real videos.

See `references/production-pipeline.md` and `references/content-lenses.md`. Concepting precedes reference-video analysis and blueprint generation; it does not replace them. Concepts are hypotheses to ground in real surfacing videos and then test, not proven winners; see `references/evidence-and-confidence.md`.

For work that will proceed into production, read
`references/creative-production-gates.md`. Concepts are a decision gate, not an
excuse to select one route silently and build a large batch.

## When to Use

- Translating an opportunity/gap into 3+ distinct concept families.
- Defining the blueprint scope (topic/competitor/tracking_group) or a `retrievalPrompt` per concept.
- Preparing concepts for grounding before any brief or externally edited rough cut.

## Inputs

- target platform, market, and keyword/topic, with the `opportunityKey`
- opportunity analysis or competitor/content evidence
- brand context and constraints
- brand utility bank: real facts, tips, proof, exclusions, and facts needing confirmation
- available assets, creator type, or shoot context

## Workflow

1. **Name the search gap.** One sentence: "People search for X, but current surfaced content lacks Y."
2. **Select lens.** Aspirational (mood/emotion) or utility/practical (teach/plan/compare).
3. **Generate concept families.** At least three distinct: tutorial/walkthrough, comparison, first-timer guide, POV/day-in-life, list/map/pin, mistake/avoidance, or mood montage.
4. **For each concept, specify:** hook, first frame, arc, hero shot, supporting shots, useful detail or mood cue, CTA, and target keyword/topic.
5. **Attach an engine handle.** For each concept, define the blueprint input: a `scopeType` (+ scope fields) or a `retrievalPrompt` that would retrieve matching exemplars. This is what makes the concept groundable.
6. **Rank concepts.** Score by evidence fit, usefulness/emotional pull, production ease, and measurement clarity.
7. **Present the concept decision.** Show the top 2-3 routes with trade-offs and ask
   the user to select, combine, or adjust them. Record the approved route and facts;
   do not produce every route unless requested.
8. **Hand off.** Send approved concepts to `socialseal-reference-video-analysis` (preview exemplars) and `socialseal-blueprint-builder` (generate).

## Output

For each concept:
- name, viewer job, lens
- hook options and first 3 seconds
- arc / beats, hero shot, supporting shots
- caption direction and measurement keyword/topic
- blueprint input: scope or `retrievalPrompt`
- production difficulty
- brand utility/proof used and approval status

## Do / Don't

Do:
- produce multiple directions, not one early "best" idea
- give every concept a concrete blueprint scope or `retrievalPrompt`
- connect every concept to a measurement signal
- keep concepts shootable with available assets

Don't:
- generate generic viral ideas detached from the keyword gap
- treat a concept as final content; it must be grounded by a blueprint first
- copy competitor hooks directly
- use scripted ad language

## Troubleshooting

- Concepts feel generic: add the exact keyword and viewer hesitation, and a sharper `retrievalPrompt`.
- No exemplars surface in preview: widen the scope/keywords or revise the prompt before briefing.
- Concept does not map to a tracking group: add tracking coverage (`socialseal-tracking-group-design`) so it is measurable.

## Verification Checklist

- [ ] Each concept has a viewer job and lens.
- [ ] Each concept has hook, first frame, arc, and hero shot.
- [ ] Each concept carries a blueprint scope or `retrievalPrompt`.
- [ ] Each concept maps to a measurement keyword/topic.
- [ ] Top concepts are ranked and ready for grounding.