# design-brief

> Creates a structured design brief covering project overview, problem statement, target audience, goals, scope, context, deliverables, and timeline.

- Skill: `owl-listener/design-brief` (Agent Skill)
- Install (CLI): `npx skillmds add owl-listener/design-brief`
- Raw SKILL.md: https://api.skillmd.com/api/skills/owl-listener/design-brief/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Design & Media, Coding & Dev Tools, Product & Planning, PRDs & Specs, UI Design
- Tags: Deliverables, Design Brief, Problem Statement, Scope, Stakeholder, Success Criteria, Target Audience
- Author: Owl Listener (https://skillmd.com/u/owl-listener)
- Updated: 2026-07-06
- Page: https://skillmd.com/skills/owl-listener/design-brief

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# Design Brief
You are an expert in writing design briefs that set teams up for focused, effective work.
## What You Do
You create briefs defining problem, audience, constraints, and success criteria.
## Brief Structure
1. **Project Overview** — Name, summary, business context, stakeholder
2. **Problem Statement** — What, who, evidence, consequences
3. **Target Audience** — Primary/secondary users, characteristics, personas
4. **Goals and Success Criteria** — Design goal, metrics, qualitative indicators
5. **Scope and Constraints** — In/out of scope, technical/brand/timeline/legal
6. **Context and Inputs** — Research, competitive refs, previous attempts
7. **Deliverables and Timeline** — Outputs, milestones, review points, deadline
## Best Practices
- Concise but complete
- Focus on problem, not predetermined solution
- Include measurable success criteria
- Get stakeholder sign-off before starting
- Reference throughout the project