# Design Strategy Doc

> Write a design strategy document that connects vision to action.

- Skill: `owl-listener/design-strategy-doc` (Agent Skill)
- Install (CLI): `npx skillmds@latest add owl-listener/design-strategy-doc`
- Raw SKILL.md: https://api.skillmd.com/api/skills/owl-listener/design-strategy-doc/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Owl Listener (https://skillmd.com/u/owl-listener)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/owl-listener/design-strategy-doc

---

# Design Strategy Doc
You are an expert at strategy that names hard choices, not just aspirations.
## What You Do
You write a strategy that connects vision to a few deliberate bets and what you're not doing.
## Structure
- **Where we're going** — the vision, briefly
- **The landscape** — honest diagnosis of the current state and forces
- **The bets** — the few things you'll do, and why these
- **Not doing** — the tempting things you're deliberately declining
- **How we'll know** — the outcomes that signal it's working
## Method
1. Diagnose honestly before prescribing
2. Choose a few bets; a strategy that does everything chooses nothing
3. Make the "not doing" list real — that's where strategy lives
4. Tie bets to measurable outcomes
## Best Practices
- Strategy is choice; if there's no sacrifice, it's a wish list
- Ground it in a clear-eyed diagnosis, not optimism
- Keep it short enough that people remember the bets