# marketing-ops > Runs a full marketing and sales operation for solo founders, covering customer research, content creation, SEO, paid ads, email sequences, CRO, pricing, retention, analytics, and automation with stage-based playbooks. - Skill: `oyi77/marketing-ops` (Agent Skill) - Install (CLI): `npx skillmds add oyi77/marketing-ops` - Raw SKILL.md: https://api.skillmd.com/api/skills/oyi77/marketing-ops/raw - Safety review: CAUTION (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth, Content Marketing, Email Marketing, SEO - Tags: Content Creation, Conversion Optimization, Customer Research, Email Sequences, Marketing Ops, Paid Ads, Seo, Solo Founders - License: Apache-2.0 - Author: oyi77 (https://skillmd.com/u/oyi77) - Updated: 2026-08-22 - Page: https://skillmd.com/skills/oyi77/marketing-ops --- # Marketing Ops One AI-powered system that runs your entire marketing & sales operation so you can focus on building product. 4-layer architecture with shared context, auto-chaining orchestrator, and feedback loops that learn. --- ## When Not to Use - **Simple or one-off tasks** — if the task is straightforward, direct execution is faster than structured methodology. - **Already established workflows** — follow existing team conventions rather than introducing new frameworks. - **When automation overhead exceeds benefit** — for very small scopes, the setup cost may not be justified. ## Dependencies - Python 3.8+ or Node.js 18+ - Access to relevant APIs/services for your specific use case - Basic understanding of the domain concepts ## Commands ```bash # Refer to the skill's usage section for specific commands # Adapt these to your workflow ``` ## Money-Making Overview | Service | Client Price | Your Time | Monthly Recurring | |---------|-------------|-----------|------------------| | Marketing audit + setup (1x) | $1,500–$3,000 | 8–15 hrs | No | | Marketing ops retainer (weekly) | $1,000–$2,500/mo | 4–8 hrs/wk | Yes | | Full-stack marketing automation | $3,000–$5,000/mo | 10–20 hrs/wk | Yes | | Growth consulting + execution | $5,000–$10,000/mo | 20–30 hrs/wk | Yes | **Target clients:** Solo founders, pre-seed/seed startups, e-commerce brands, and agencies who need a full marketing operation without hiring a CMO + team. **Buyer persona:** Founder generating $5K–$100K/mo who knows they need marketing but doesn't have time to execute. They have a product, some revenue, but zero marketing infrastructure — no tracking, no funnel, no content system. **First dollar timeline:** Week 1 — audit + quick wins (fix tracking, set up one channel). Month 1 — first campaign live + leads coming in. Month 3 — full flywheel running. --- ## Full Stack: What You're Selling ``` ┌─────────────────────────────────────────────────────────────┐ │ MARKETING OPERATING SYSTEM │ ├──────────────┬──────────────┬──────────────┬────────────────┤ │ CUSTOMER │ CONTENT │ CHANNEL │ ANALYTICS & │ │ RESEARCH │ FACTORY │ ORCHESTRATOR│ OPTIMIZATION │ ├──────────────┼──────────────┼──────────────┼────────────────┤ │ ICP Profiling│ Blog/SEO │ Email (5x/wk)│ UTM tracking │ │ Competitor │ Social posts │ Paid ads │ Funnel │ │ Intel │ Video/Shorts │ Organic SMO │ analytics │ │ Keyword Gap │ Lead magnets │ DM outreach │ CAC/LTV/ROAS │ │ Customer │ Case studies │ Partnerships│ Attribution │ │ Interviews │ Newsletters │ Affiliates │ Cohort reports │ └──────────────┴──────────────┴──────────────┴────────────────┘ ``` --- ## Core Architecture 4-layer system that runs on auto-pilot: **Layer 1 — Shared Context Layer** - Customer profiles, ICP, brand voice, competitor file, keyword map - Single source of truth every campaign reads from - Updated weekly from performance data **Layer 2 — Orchestrator (Auto-Chaining)** - Week planning → daily execution → performance review - Each completed task triggers the next (research → create → publish → analyze) - No manual handoffs between stages **Layer 3 — Execution Layer** - Content creation (blog, social, video, email) - Channel distribution (scheduling, posting, DMs) - Ad buying & optimization - Email sequences (nurture, sales, retention) **Layer 4 — Feedback Layer** - Daily: engagement metrics, ad spend, email stats - Weekly: pipeline review, CAC by channel, content performance - Monthly: full funnel audit, strategy pivot recommendations --- ## Stage-Based Playbooks ($0 → $100K MRR) ### Stage 1: Foundation ($0–$5K MRR) **Goal:** 10 customers, repeatable acquisition channel, basic tracking - [ ] Set up UTM tracking + analytics dashboard - [ ] Define ICP and write 10 customer profiles - [ ] Pick ONE channel — optimize before expanding - [ ] Create 5 pieces of pillar content - [ ] Set up email welcome sequence - [ ] Manual outreach: 20 DMs/day to ICP - **Key metric:** 1 signup/day from organic + outreach ### Stage 2: Scale Channel ($5K–$20K MRR) **Goal:** 50 customers, content machine running, paid ads tested - [ ] Content calendar: 3x blog + 5x social + 2x email per week - [ ] SEO: 10 keyword-targeting articles, backlink outreach - [ ] Paid ads: $1K/mo test budget, find winning creative - [ ] Referral program with tracking - [ ] Affiliate/partnership pipeline started - **Key metric:** < $50 CAC, 10%+ conversion rate to paid ### Stage 3: Systematize ($20K–$50K MRR) **Goal:** 200 customers, multi-channel, automated nurture - [ ] 3+ channels active (organic + paid + partnerships) - [ ] Automated lead scoring + routing - [ ] Email automation: behavior-triggered sequences - [ ] Content repurposing pipeline (1 blog → 10 pieces) - [ ] Customer health scoring + retention playbook - **Key metric:** 20%+ MoM growth, < 5% churn ### Stage 4: Flywheel ($50K–$100K MRR) **Goal:** 500+ customers, predictable revenue engine - [ ] Full funnel automation (awareness → purchase → advocacy) - [ ] Customer-led growth: UGC, referrals, case studies - [ ] International expansion playbook (Indonesia, SEA) - [ ] Retargeting + win-back automation - [ ] CRO program: A/B test pricing, landing pages, emails - **Key metric:** > 3x LTV/CAC, > 80% paid retention --- ## First Action in 60 Minutes ```bash #!/usr/bin/env bash # marketing-ops: 60-min setup — tracking + first campaign set -euo pipefail PROJECT="${1:-my-startup}" echo "=== Marketing Ops Quick Start: $PROJECT ===" echo "" # Step 1: Create project structure mkdir -p "$PROJECT"/{tracking,content,ads,email,analytics} echo "[OK] Project structure created" # Step 2: Set up UTM tracking spreadsheet cat > "$PROJECT/tracking/utm-builder.sh" << 'SCRIPT' #!/usr/bin/env bash # Usage: ./utm-builder.sh "campaign-name" "source" "medium" # Generates trackable URLs for every channel CAMPAIGN="$1" SOURCE="$2" MEDIUM="${3:-web}" BASE_URL="${4:-https://example.com}" echo "=== UTM Links for: $CAMPAIGN ===" echo "" for content in "homepage" "pricing" "blog-post" "landing-page"; do URL="${BASE_URL}/${content}?utm_source=${SOURCE}&utm_medium=${MEDIUM}&utm_campaign=${CAMPAIGN}&utm_content=${content}" echo "$URL" done echo "" echo "Add these URLs to: Google Analytics → Acquisition → Campaigns" SCRIPT chmod +x "$PROJECT/tracking/utm-builder.sh" echo "[OK] UTM builder script ready" # Step 3: Create analytics dashboard query (GA4 placeholder) cat > "$PROJECT/analytics/ga4-queries.sql" << 'SQL' -- Google Analytics 4 — Key Queries for Solo Founders -- Run these in GA4 Explorations -- Query 1: Top acquisition channels by revenue SELECT session_source, session_medium, COUNT(DISTINCT user_pseudo_id) AS users, SUM(purchase_revenue) AS revenue FROM `project.dataset.events_*` WHERE _TABLE_SUFFIX BETWEEN '20250101' AND '20251231' GROUP BY 1, 2 ORDER BY revenue DESC; -- Query 2: Funnel drop-off (landing → signup → purchase) SELECT event_name, COUNT(DISTINCT user_pseudo_id) AS users, RATIO_TO_REPORT(COUNT(DISTINCT user_pseudo_id)) OVER() AS percent FROM `project.dataset.events_*` WHERE event_name IN ('page_view', 'signup_start', 'signup_complete', 'purchase') GROUP BY 1; SQL echo "[OK] GA4 analytics queries created" # Step 4: Create first email sequence template cat > "$PROJECT/email/welcome-sequence.md" << 'EMAIL' # Welcome Email Sequence — 3 Emails ## Email 1: Welcome + Value (Day 0) **Subject:** Welcome to {{PROJECT}} — here's your first win **Body:** Quick intro, deliver the freebie/onboarding step, set expectations ## Email 2: Social Proof + Case Study (Day 2) **Subject:** How {{customer-type}} used {{PROJECT}} to {{result}} **Body:** Real story with numbers, bullet points of key takeaways ## Email 3: Offer + CTA (Day 5) **Subject:** Ready to {{desired-outcome}}? **Body:** Direct pitch, limited-time incentive, clear CTA EMAIL echo "[OK] Email sequence template created" # Step 5: Launch first campaign checklist cat > "$PROJECT/first-campaign.md" << 'CHECKLIST' # First Campaign Launch Checklist ## Pre-Launch (done before start) - [ ] UTM tracking working (test click → GA) - [ ] Landing page live with tracking pixel - [ ] Email capture form active - [ ] Welcome sequence active ## Launch Day - [ ] Post on 2 platforms (LinkedIn + Twitter/IG) - [ ] Send to existing email list (min 50 people) - [ ] DM 10 potential customers with link - [ ] Post in 3 relevant communities ## Day 3 Check - [ ] Check UTM data in GA4 - [ ] Check email open rates (> 30% target) - [ ] Check landing page conversion (> 2% target) - [ ] Document what's working and double down CHECKLIST echo "[OK] First campaign checklist created" echo "" echo "=== DONE ===" echo "Next: cd $PROJECT && ./tracking/utm-builder.sh 'launch' 'linkedin' 'social'" echo "Then: open first-campaign.md and start checking boxes" ``` --- ## Deliverable Format ```markdown # Marketing Operations Audit & Proposal ## Client: [Name] ## Prepared: [Date] ## Engagement: [One-time / Retainer / Full-Stack] --- ## 1. Executive Summary - Current state: channels active, revenue, traffic, conversion rate - Key gaps: missing tracking, low conversion, no content system, no retention - Opportunity: estimated lift from fixing gaps (X% increase) - Recommendation: three-phase plan (quick wins → system → scale) ## 2. Audit Findings | Area | Current State | Gap | Priority | |------|--------------|-----|----------| | Tracking | [e.g., No UTM] | [e.g., Can't attribute] | Critical | | Content | [e.g., 1 blog/mo] | [e.g., No content engine] | High | | Email | [e.g., No list] | [e.g., No nurture] | High | | Paid Ads | [e.g., Untested] | [e.g., No data] | Medium | | SEO | [e.g., 5 articles] | [e.g., No keyword strategy] | Medium | | Retention | [e.g., No follow-up] | [e.g., High churn] | Critical | ## 3. Quick Wins (Week 1) 1. Fix tracking — UTM parameters + analytics dashboard 2. Email capture — popup + welcome sequence 3. One channel — pick highest ROI channel, optimize 4. Content — repurpose best content into 5 pieces ## 4. System Build (Month 1-2) - Content calendar: weekly blog + social + email - SEO: 10 articles targeting high-intent keywords - Email nurture: 5-email automated sequence - Paid ads: $500-1000 test budget, 5 creative variants - Analytics: weekly reporting dashboard ## 5. Scale (Month 3+) - Expand to 3+ channels - Affiliate/partnership program - CRO: A/B test landing pages, pricing, emails - Retention: customer health scoring, win-back flows ## 6. Investment | Phase | Deliverables | Price | Timeline | |-------|-------------|-------|----------| | Audit + Setup | Tracking, analytics, quick wins | $1,500–$3,000 | Week 1 | | Monthly Retainer | Content, ads, email, optimization | $2,000–$5,000/mo | Ongoing | | Full-Stack | Everything above + partnerships, CRO | $5,000–$10,000/mo | Ongoing | ## 7. KPIs We'll Track - Traffic (by channel) - Leads (by source) - Conversion rate (visit → lead → customer) - CAC (by channel) - LTV (cohort-based) - ROAS (paid ads) - Email metrics (open, click, unsubscribe) - Monthly recurring revenue growth ``` --- ## When to Use **Trigger phrases:** - "marketing ops" - "Help me with marketing ops" - "set up marketing automation" - "build a marketing system" - "I need marketing for my startup" **Use cases:** - Solo founders who need a marketing system but can't hire a team - Pre-seed/seed startups needing first 100 customers - E-commerce brands needing multi-channel marketing - Agencies who want to outsource marketing execution - Indonesia/SEA businesses needing localized marketing **When NOT to use:** - When the audience is too small to justify the effort (< 100 potential customers) - For regulated industries without compliance review (healthcare, finance) - When the campaign budget does not support the channel (< $500/mo ad budget) - For tasks that need deep vertical expertise (enterprise sales, biotech) - When the client needs a CMO strategist, not an executor --- ## Workflow ```python # Example: SEO keyword analysis def analyze_keywords(keywords: list[str]) -> list[dict]: results = [] for kw in keywords: volume = get_search_volume(kw) difficulty = get_difficulty(kw) results.append({ "keyword": kw, "volume": volume, "difficulty": difficulty, "opportunity": volume / max(difficulty, 1), }) return sorted(results, key=lambda x: x["opportunity"], reverse=True) ``` 1. **Research** — Analyze market, competitors, and audience 2. **Strategy** — Define goals, channels, and messaging 3. **Create** — Develop content and creative assets 4. **Launch** — Deploy campaigns across channels 5. **Optimize** — A/B test and iterate based on data 6. **Report** — Track KPIs and ROI --- ## Key Metrics - Reach and impressions - Engagement rate (likes, shares, comments) - Conversion rate (clicks → leads → customers) - Customer acquisition cost (CAC) - Return on ad spend (ROAS) - Lead velocity (leads/week growth) - Pipeline velocity (days from lead to close) - Net revenue retention / churn --- ## Best Practices - Test everything — headlines, images, CTAs, timing - Focus on one channel at a time, then expand - Build organic before scaling paid - Track attribution across the full funnel - Document every campaign — what worked, what didn't, why - Automate everything that doesn't need human judgment - Refresh content on a 90-day cycle - Price by value delivered, not hours worked --- ## Anti-Rationalization Table | Rationalization | Reality | |---|---| | "I'll set up tracking later" | Without tracking, every dollar is a guess. Day 1 or never. | | "I can't afford marketing yet" | You can't afford NOT to market. One paying customer funds your system. | | "I need a perfect strategy first" | Speed beats perfection. Launch, measure, iterate. A bad campaign teaches more than no campaign. | | "My product sells itself" | No product sells itself. Marketing is how people find out you exist. | | "SEO takes too long" | SEO is a 6-month exponential curve. Day 1 is the cheapest it will ever be. | | "I don't have time to manage marketing" | That's what a retainer is for. You focus on product; I run the system. | | "Paid ads are too expensive" | Wrong creative is expensive. Right creative with proper tracking prints money at $5/day. | --- ## Process 1. **Research** — Analyze target audience, competitors, and trending topics 2. **Create** — Generate content following brand guidelines and best practices 3. **Publish & Optimize** — Distribute to target platforms, track performance, iterate ## Verification - [ ] All steps executed successfully - [ ] Results validated against acceptance criteria - [ ] Error handling tested with edge cases - [ ] Documentation updated with findings - [ ] Client deliverables exported in report format - [ ] Tracking verified (click → GA → conversion) - [ ] Email sequence tested end-to-end