# Podcast Ad > Builds converting podcast-style ads in Palmier Pro as an overheard two-person conversation — sceptic arc, believer mechanism, opposed reverse-shot stills, locked voice + eyeline, exact off-screen backchannels, Flux-first beats, assemble + silence trim. Use for podcast ads, UGC conversation ads, sceptic-to-believer product spots — not for single-hook talking-head ads (use ugc-video-prompts). - Skill: `palmier-io/podcast-ad` (Agent Skill) - Install (CLI): `npx skillmds@latest add palmier-io/podcast-ad` - Raw SKILL.md: https://api.skillmd.com/api/skills/palmier-io/podcast-ad/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: palmier-io (https://skillmd.com/u/palmier-io) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/palmier-io/podcast-ad --- # Podcast Ad The ad is **two people, one room, one conversation**. Viewer overhears; nobody pitches the lens. Script is ~80% of the result. Palmier does not generate a full multi-speaker room in one pass — **segment the exchange into model-length beats**, lock room/identity with matching reverse-shot stills, then assemble on the timeline. Pair with `video-prompting`. For faces that must match brand talent across variants, run `character-pipeline` first. Finish captions/layout with `ugc-editing` patterns when helpful. ## Why this format works - She never addresses camera — kills “ad argument in the head” - His doubts are the buyer’s doubts — conversion when *he* clicks - Pattern-matches podcast clips in the feed, not classic ad shapes Break overheard staging (lens eye contact, hard CTA, cheerleading sceptic) and you lose the format. ## Step 1 — Write the exchange (sceptic first) | Role | Job | |------|-----| | Believer | Transformation. Casual certainty. Talks to a mate, not a customer. | | Sceptic | Doubt → convert on camera. **Write him first — his arc is the ad.** | **Sceptic’s four beats (required)** 1. **Open doubt** — names the quiet part out loud 2. **Honest question** — hands her the floor without agreeing 3. **The click** — mechanism connects to *his* life (not a parrot of her claim) 4. **Concession** — stops arguing; does **not** gush **Believer craft:** human comparison over feature list; **disarm the scary version**, then educate with a specific mechanism; callback close; **no hard CTA** inside the dialogue. Map the script onto generation beats that fit `list_models` durations (often 4–10s). Prefer **tight** durations (often 5–6s). One conversational turn (or half-turn) per clip is safer than cramming. Flux 3 minimum is **5s**. ### Backchannels (reactive ad-libs) **Agent judgment (this skill):** on longer believer turns, decide whether 1–2 quiet off-screen listener murmurs earn a place — sparse, **woven through** her speech (not parked only at the end), not after every clause, **not** a reverse-shot cutaway. Skip short callbacks and all sceptic-speaking beats. **Model prompt:** never paste that judgment as a menu (`uh-huh / oh? / mm`). After you decide, write **exact** off-screen lines and **where** they sit relative to her words. | Agent decides | Prompt must say | |---------------|-----------------| | Whether this beat gets a backchannel | Exact phrase(s): `"Oh?"` | | Which 1–2 murmurs + placement | After which of her clauses | | Same sceptic Voice lock, quieter than her | Verbatim Voice + “quieter than her, audio only, not on camera” | Example — agent chose two spots; prompt gets: ``` [DIALOGUE] Believer says exactly: "Those water-retention drops changed everything — one salty meal prep day and I'd look puffy. Now I just don't." Voice: [BACKCHANNEL] Off-screen male partner only (not on camera). Same sceptic Voice lock, quieter than her. After she says "changed everything" he says exactly: "Oh?" After she says "I'd look puffy" he says exactly: "Really?" No other reactions. Do not invent a second person in frame. ``` ## Step 2 — Two matching start frames `list_models({ type: "image" })` → `generate_image` for each speaker. ### Still models (validated) | Prefer | Model id | Notes | |--------|----------|-------| | **1st** | `grok-imagine` (Grok Imagine 2) | Strong photoreal + natural podcast staging; **no** `referenceMediaRefs` in Palmier yet | | **1st (tie)** | `gpt-image-2` (GPT Image 2) | Use for reverse still with refs; `resolution: "1024x1536"` for 9:16 | | **1st (tie)** | `seedream-v5-pro` (Seedream 5.0 Pro) | Refs OK; aspect often `portrait_16_9` | Do **not** default to Nano Banana / Krea / Ideogram / Recraft / MAI / Reve for podcast stills unless asked or the preferred trio fails. These stills are **shot / reverse-shot** anchors: same room + camera grammar, **opposed eyelines**. ### Hard rules 1. **One person only.** No foreground shoulder, OTS, interviewer blur, or second body. 2. **Same camera grammar on both.** Height, distance (chest-up), table edge, wall, lights — copy-paste. Only wardrobe + face + gesture + **eyeline side** change. 3. **Same room word-for-word.** 4. **Flip the reverse shot.** Believer frame-RIGHT ↔ sceptic frame-LEFT (or vice versa). Mirror mic/boom side with the subject. 5. Generate A, then B with `referenceMediaRefs: [stillA]` (use GPT Image 2 / Seedream if A was Grok): preserve room + camera height/distance — replace subject and **flip eyeline**. ### Prompt pattern ``` Podcast studio mid-shot, chest-up, eye-level camera, locked framing. Single subject only — no other people, no foreground shoulder, no over-the-shoulder. Wooden table edge low in frame, broadcast mic on boom in shot. Background: . Warm practicals, normal exposure, real room — not a film set. Subject mid-gesture, mouth slightly open — not into lens. ``` Then only subject + eyeline differ: ``` Believer: . Eyeline: looking frame-RIGHT toward off-screen partner. Sceptic: . Eyeline: looking frame-LEFT (OPPOSITE of believer). Preserve room and camera height/distance from reference — flip orientation only. ``` Negatives: `no second person, no OTS, no interviewer, no looking into lens, no same-side eyeline as the other speaker`. ### Frame checklist - [ ] One person only; no OTS / shoulder - [ ] Matching height, distance, room - [ ] Mic in front of speaker - [ ] Off-axis eyeline; **opposed** across the pair - [ ] Mid-gesture / mouth slightly open `folder: "PodcastAd/Stills"` ## Step 3 — Generate conversation beats 1. `get_timeline` — set delivery aspect (often `9:16`) via `set_project_settings` **before** placing if needed. 2. `list_models({ type: "video" })`. 3. **Prefer Flux 3** `draft: true` for dialogue naturalism (validated bakeoff). Also fine: `seedance-2-mini`, MiniMax H3 (`hailuo-03`). Lip-sync misses: Kling V3/O3 or Grok. 4. **Final:** Flux draft → `generate_video({ enhanceDraftMediaRef })` only (**FLUX Enhance**; not `upscale_media`; needs `canEnhanceDraft`). Else re-gen on `seedance-2` / H3. 5. Propose beats; wait for confirmation. 6. `startFrameMediaRef` = that speaker’s still. Seedance: `framesAndReferencesExclusive` — don’t combine first frame with reference image pools. ### Voice lock (required) Before any `generate_video`, write **two fixed Voice lines** with explicit **accent + tone + pitch + pace**. Paste **verbatim** every beat for that speaker. Name the accent the user wants (e.g. Australian, US California, UK). ``` Believer Voice: , , , , no dead air Sceptic Voice: , , , , no dead air ``` Example (only if the brief asks Aussie): ``` Believer Voice: Australian woman, natural Aussie accent not exaggerated, warm mid pitch, lightly upbeat certainty, brisk conversational pace, no dead air Sceptic Voice: Australian man, natural Aussie accent not exaggerated, medium-low pitch, dry sceptical tone, measured but snappy, no dead air ``` Never rewrite mid-ad. Optional: beat-1 audio as `@Audio1` on later Seedance/H3 calls. ### Prompt extras every beat ``` [SCENE] Animate from the start frame. Overheard — talks to off-screen partner, not the lens. Locked camera; ambient room only. [GEOGRAPHY] Match the start frame: one subject, mic in shot. Hold the SAME off-axis eyeline side as the still for the entire clip. Natural micro head turns only within that side — never swing to camera, never flip to the opposite side. [DIALOGUE] says exactly: "" Voice: [BACKCHANNEL] // believer long turns only, after agent decided exact lines ...exact off-screen lines + placements... [ACTING] Talk to the off-screen partner the whole time. Fill the duration with speech — minimal trailing silence. No cheerleading. No hard sell to lens. [CAMERA] Hold the start-frame angle. No orbit, no new coverage. [NEGATIVES] No looking down the lens, no eye contact with camera, no turning to face camera, no flipping eyeline, no second person, no OTS, no room/light change, no CTA lower-third, no identity swap, no subtitles/watermark, no long pauses. ``` Regenerate **that beat** only on failure. `folder: "PodcastAd/Beats"` ## Step 4 — Assemble + finish ``` add_clips({ entries: [ { mediaRef: BEAT1, startFrame: 0 }, { mediaRef: BEAT2, startFrame: END1 } ] }) ``` - `remove_silence` (tight: `minimumPauseSeconds: 0.25`, light `speechPaddingSeconds`) after assembly - Product / before-after over mechanism beat: higher video track or `apply_layout` PIP - Captions: `add_captions` — clean default unless asked - Do not over-polish into “ad grade” ## Turning one into thirty | Lever | Change | |-------|--------| | Objection swap | Only his lines / his beats | | Product swap | Keep four-beat arc; rewrite mechanism | | Clip the click | His click beat as a short with a new hook ahead | ## Anti-patterns - Writing believer first; sceptic has nothing to do - Sceptic ends as brand ambassador - Start frames or video beats staring at / turning to camera - Same-side eyelines on both speakers - Vague Voice lines (no accent + tone) — voices drift - Vague backchannel menus in the model prompt (agent must pick exact lines) - Reverse-shot cutaways for `uh-huh` / `oh?` (bake off-screen under her instead) - OTS / foreground shoulder / second person in a “single” still - Over-long durations leaving dead air - Vague mechanism (“it just works”); hard CTA in dialogue - One overloaded clip for the whole ad; skipping timeline assembly