# Hormozi

> Alex Hormozi's $100M business growth system. USE WHEN leads, offers, pricing, outreach, advertising, value equation, lead magnet, core four, LTV, churn, branding, marketing, sales scripts, content strategy.

- Skill: `phuaky/hormozi` (Agent Skill, multi-file: 29 files)
- Install (CLI): `npx skillmds@latest add phuaky/hormozi`
- Raw SKILL.md: https://api.skillmd.com/api/skills/phuaky/hormozi/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: phuaky (https://skillmd.com/u/phuaky)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/phuaky/hormozi

---


# Hormozi - $100M Business Growth System

Alex Hormozi's complete framework for acquiring customers, creating irresistible offers, and scaling to $100M+.

## Quick Navigation

### Core Frameworks
| Topic | File | Use When |
|-------|------|----------|
| Core Four | `CoreFour.md` | Deciding how to advertise |
| Lead Magnet | `LeadMagnet.md` | Creating free value offers |
| Value Equation | `ValueEquation.md` | Pricing, offers, positioning |
| Content Unit | `ContentUnit.md` | Creating content that converts |
| Warm Outreach | `WarmOutreach.md` | Reaching out to existing contacts |
| Cold Outreach | `ColdOutreach.md` | Reaching out to strangers |
| Paid Ads | `PaidAds.md` | Running paid advertising |
| Roadmap | `Roadmap.md` | Understanding your growth level |
| Lead Getters | `LeadGetters.md` | Scaling beyond yourself |

### Playbooks
| Topic | File | Use When |
|-------|------|----------|
| Pricing | `PricingPlaybook.md` | Increasing prices/margins |
| Fast Cash | `FastCash.md` | Need revenue quickly |
| Lead Nurture | `LeadNurture.md` | Converting leads over time |
| LTV Crazy Eight | `LTVCrazyEight.md` | Increasing customer lifetime value |
| Churn | `ChurnChecklist.md` | Reducing customer churn |
| Hooks | `Hooks.md` | Writing attention-grabbing hooks |
| GOATed Ads | `GOATedAds.md` | Creating high-converting ads |
| Branding | `Branding.md` | Building a memorable brand |
| Marketing Machine | `MarketingMachine.md` | Lifecycle marketing system |
| Raise Prices | `RaisePrices.md` | Communicating price increases |

### Workflows (Interactive Guides)
| Command | Purpose |
|---------|---------|
| `/hormozi offer` | Analyze/improve your offer using Value Equation |
| `/hormozi leadmagnet` | Create a lead magnet step-by-step |
| `/hormozi outreach` | Plan an outreach campaign |
| `/hormozi pricing` | Audit pricing with 10 instant plays |
| `/hormozi content` | Plan content using Hook-Retain-Reward |

### Templates
| Template | Purpose |
|----------|---------|
| `OfferScript.md` | Script for presenting offers |
| `OutreachMessages.md` | DM/email templates |
| `AdvertisingChecklist.md` | One-page ad plan |
| `PriceRaiseLetter.md` | Price increase communication |

---

## Routing Logic

### Keyword Triggers
When user mentions these, load relevant context:

**Lead Generation:**
- "core four", "advertising methods" → `CoreFour.md`
- "lead magnet", "free offer" → `LeadMagnet.md`
- "lead getters", "affiliates", "agencies" → `LeadGetters.md`
- "lead nurture", "follow up" → `LeadNurture.md`

**Offers & Pricing:**
- "value equation", "dream outcome" → `ValueEquation.md`
- "pricing", "price increase" → `PricingPlaybook.md`
- "raise prices" → `RaisePrices.md`
- "fast cash", "quick revenue" → `FastCash.md`

**Outreach:**
- "warm outreach", "aca framework" → `WarmOutreach.md`
- "cold outreach", "cold email", "cold dm" → `ColdOutreach.md`
- "rule of 100" → Load both outreach files

**Content & Ads:**
- "hook", "retain", "reward", "content" → `ContentUnit.md`
- "hooks", "attention" → `Hooks.md`
- "paid ads", "facebook ads", "google ads" → `PaidAds.md`
- "goated ads", "ad creative" → `GOATedAds.md`

**Retention:**
- "churn", "retention", "cancellations" → `ChurnChecklist.md`
- "ltv", "lifetime value", "upsell" → `LTVCrazyEight.md`

**Strategy:**
- "roadmap", "growth level", "scale" → `Roadmap.md`
- "branding", "brand" → `Branding.md`
- "marketing machine" → `MarketingMachine.md`

---

## The Rule of 100

The foundation of consistent lead generation:

**Every day, do 100 primary actions:**
- 100 cold reach outs, OR
- 100 minutes of content creation, OR
- $100 in paid ads

**Work "Open to Goal":** Don't stop at the actions—work until you hit a specific outcome (e.g., 3 booked calls).

---

## Quick Assessment

To determine what the user needs:

1. **What's their current level?** (Roadmap.md, levels 1-7)
2. **What's their bottleneck?** (Leads → Core Four, Conversion → Value Equation, Retention → LTV/Churn)
3. **What resources do they have?** (Time vs Money determines warm/cold outreach vs paid ads)

---

## Integration Notes

This skill works well with:
- `SalesOutreach` skill for B2B prospecting
- `XPoster` skill for content creation
- `OSINT` skill for prospect research