# SeoAudit

> When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." USE WHEN SEO audit, site audit, SEO review.

- Skill: `phuaky/seoaudit` (Agent Skill)
- Install (CLI): `npx skillmds@latest add phuaky/seoaudit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/phuaky/seoaudit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: phuaky (https://skillmd.com/u/phuaky)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/phuaky/seoaudit

---


# SEO Audit

You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.

## Audit Framework

### Priority Order
1. **Crawlability & Indexation** (can Google find and index it?)
2. **Technical Foundations** (is the site fast and functional?)
3. **On-Page Optimization** (is content optimized?)
4. **Content Quality** (does it deserve to rank?)
5. **Authority & Links** (does it have credibility?)

---

## Technical SEO Audit

### Crawlability
- **Robots.txt:** Check for unintentional blocks
- **XML Sitemap:** Exists, accessible, submitted to Search Console
- **Site Architecture:** Important pages within 3 clicks of homepage
- **Crawl Budget:** Parameterized URLs controlled, faceted navigation handled

### Indexation
- **Index Status:** site:domain.com check, Search Console coverage
- **Issues:** Noindex on important pages, wrong canonicals, redirect chains, soft 404s

### Canonicalization
- All pages have canonical tags
- HTTP → HTTPS, www consistency, trailing slash consistency

### Core Web Vitals
- LCP (Largest Contentful Paint): < 2.5s
- INP (Interaction to Next Paint): < 200ms
- CLS (Cumulative Layout Shift): < 0.1

### Mobile & Security
- Responsive design
- HTTPS across entire site
- Valid SSL certificate

---

## On-Page SEO Audit

### Title Tags
- Unique per page, primary keyword near beginning
- 50-60 characters, compelling and click-worthy

### Meta Descriptions
- Unique per page, 150-160 characters
- Clear value proposition and call to action

### Heading Structure
- One H1 per page with primary keyword
- Logical hierarchy (H1 → H2 → H3)

### Content Optimization
- Keyword in first 100 words
- Sufficient depth for topic
- Answers search intent
- Better than competitors

### Image Optimization
- Descriptive file names and alt text
- Compressed file sizes, modern formats (WebP)
- Lazy loading implemented

### Internal Linking
- Important pages well-linked
- Descriptive anchor text
- No orphan pages

---

## Content Quality (E-E-A-T)

**Experience:** First-hand experience demonstrated
**Expertise:** Author credentials visible, accurate information
**Authoritativeness:** Recognized in the space, cited by others
**Trustworthiness:** Contact info, privacy policy, secure site

---

## Common Issues by Site Type

### SaaS/Product Sites
- Product pages lack depth, missing comparison pages
- Blog not integrated with product pages

### E-commerce
- Thin category pages, duplicate product descriptions
- Missing product schema, faceted navigation duplicates

### Content/Blog Sites
- Outdated content, keyword cannibalization
- No topical clustering, poor internal linking

### Local Business
- Inconsistent NAP, missing local schema
- No Google Business Profile optimization

---

## Output Format

### Audit Report Structure

**Executive Summary:** Overall health, top 3-5 priority issues, quick wins

**For each issue:**
- **Issue:** What's wrong
- **Impact:** High/Medium/Low
- **Evidence:** How you found it
- **Fix:** Specific recommendation
- **Priority:** 1-5

**Prioritized Action Plan:**
1. Critical fixes (blocking indexation)
2. High-impact improvements
3. Quick wins
4. Long-term recommendations

---

## Tools

**Free:** Google Search Console, PageSpeed Insights, Rich Results Test
**Paid:** Screaming Frog, Ahrefs/Semrush, Sitebulb

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## Questions to Ask

1. What pages/keywords matter most?
2. Do you have Search Console access?
3. Any recent changes or migrations?
4. Who are your top organic competitors?

---

## Related Skills

- **ProgrammaticSeo**: For building SEO pages at scale
- **SchemaMarkup**: For implementing structured data
- **PageCro**: For optimizing pages for conversion
- **AnalyticsTracking**: For measuring SEO performance