# Content Multiply > Data-driven content multiplication engine. Detects high-performing posts via engagement data, then auto-generates adapted versions for other platforms. One piece of content → 3-5 derivatives. Triggers on "multiply content", "repurpose top posts", "content multiply", "cross-post winners", "what should I repurpose". - Skill: `phy041/content-multiply` (Agent Skill) - Install (CLI): `npx skillmds@latest add phy041/content-multiply` - Raw SKILL.md: https://api.skillmd.com/api/skills/phy041/content-multiply/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: PHY041 (https://skillmd.com/u/phy041) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/phy041/content-multiply --- # Content Multiplication Engine When a post crosses an engagement threshold, automatically generate adapted versions for other platforms. One insight, many formats. Data-driven, not guesswork. --- ## Why Data-Driven Repurposing Beats Calendar Repurposing | | Calendar-Based Repurposing | Content Multiplication Engine | |---|---|---| | **Trigger** | Time (every Friday) | Data (engagement threshold crossed) | | **Input** | "Review this week's content" (vague) | Specific post with proven engagement | | **Output** | Suggestions | Actual drafted derivatives ready to review | | **Signal** | No signal — reviews everything | Engagement data proves the post works | | **Confidence** | Low (guessing what might work) | High (it already worked on one platform) | **Key insight:** A Reddit comment with 30 upvotes is a proven winner. Adapting it for Twitter/LinkedIn has much higher expected value than creating new content from scratch. --- ## Engagement Thresholds Posts crossing these thresholds trigger multiplication: | Platform | Content Type | Default Threshold | Notes | |----------|-------------|-------------------|-------| | Reddit | Comment | ≥ 15 upvotes | Adjust based on your account size | | Reddit | Original post | ≥ 25 upvotes | | | Twitter | Reply | ≥ 5 likes OR ≥ 2,000 views | Lower for smaller accounts | | Twitter | Original tweet | ≥ 10 likes OR ≥ 5,000 views | | | LinkedIn | Post | ≥ 500 impressions OR ≥ 10 reactions | | | XHS | Post | ≥ 50 saves (collections) | XHS gold metric — saves > likes | **Thresholds should start LOW** for new accounts. Raise them as engagement grows (review monthly). ### Threshold Config (in state file) ```json "thresholds": { "reddit_comment_upvotes": 15, "reddit_post_upvotes": 25, "twitter_reply_likes": 5, "twitter_reply_views": 2000, "twitter_post_likes": 10, "twitter_post_views": 5000, "linkedin_reactions": 10, "xhs_saves": 50 } ``` --- ## Workflow ### Step 1: Read Engagement Data Read `memory/analytics/engagement-log.json` and find entries that: 1. Cross the engagement threshold 2. Are NOT already processed (avoid re-processing) 3. Are less than 7 days old (stale content doesn't multiply well) ### Step 2: Determine Multiplication Routes | Source Platform | → Target Platforms | |----------------|-------------------| | **Reddit comment** | Twitter, LinkedIn | | **Reddit post** | Twitter thread, LinkedIn, XHS carousel, DEV.to (if technical) | | **Twitter reply** | Reddit comment, LinkedIn insight | | **Twitter original** | LinkedIn, Reddit, XHS | | **LinkedIn post** | Twitter (compress), XHS (translate + adapt) | | **XHS post** | Twitter (English extract), LinkedIn | ### Step 3: Generate Derivatives #### Reddit Comment → Twitter Post ``` Source: Reddit comment (15+ upvotes) Twitter version: "[Extract the core insight from the comment] [Reframe for Twitter audience — shorter, punchier]" ``` Rules: - Strip Reddit-specific context - Lead with the insight, not the backstory - Under 280 chars for single tweet, or 3-5 tweets for thread #### Reddit Comment → LinkedIn Post ``` LinkedIn version: "[Professional hook — what's the business/career implication?] [Expand the insight with professional context] [Tie to a broader theme: productivity, AI tools, builder mindset] [Soft CTA: What's your experience with X?]" ``` Rules: - More formal tone, still personal - Add "why this matters" framing - Under 3000 chars, plain text only #### Any Winner → XHS Carousel Suggestion If a winner has enough substance for 3+ slides: ```json { "template": "dark", "slides": [ {"type": "cover", "title": "[Chinese title]", "subtitle": "[Chinese subtitle]"}, {"type": "content", "title": "[Point 1]", "number": 1, "body": "[Details]"}, {"type": "list", "title": "[Key steps]", "items": ["item 1", "item 2"]}, {"type": "summary", "title": "总结", "points": ["takeaway 1", "takeaway 2"], "cta": "关注获取更多干货"} ] } ``` → Generate with `xhs-image-gen` skill --- ## Scheduling Rules (CRITICAL) 1. **NEVER publish all derivatives on the same day.** Space over 2-3 days minimum. 2. **Stagger by platform priority:** - Day 0: Original platform (already posted) - Day 1: Twitter — fastest audience turnover - Day 2: LinkedIn — professional audience - Day 3: XHS (if carousel) — needs Chinese audience peak time 3. **Weekend boost:** If derivative ready on Friday, suggest LinkedIn for Tuesday (engagement drops on weekends). 4. **Don't stack with other scheduled posts.** Check content calendar for conflicts. --- ## Approval Flow ``` Content Multiplier — [date] [N] post(s) crossed engagement thresholds! --- Winner #1 --- Source: [platform] | [title/topic] | [metric]: [value] Original: [URL] Derivatives: 1. Twitter post (suggested: post tomorrow) "[draft]" 2. LinkedIn post (suggested: post in 2 days) "[draft]" 3. XHS carousel (suggested: post in 3 days) [content structure or "generate with xhs-image-gen?"] Reply: "post all" — queue all on suggested schedule "skip 2" — skip derivative #2 "change 1: [text]" — edit derivative #1 "not now" — skip everything ``` ### User Responses | User says | Action | |-----------|--------| | "post all" | Queue all derivatives on suggested schedule | | "post now" | Post immediately | | "skip 2" / "skip linkedin" | Skip specific derivative | | "change 1: [text]" | Edit specific derivative | | "not now" / "skip" | Skip everything | | No reply | Do nothing. NEVER auto-post. | --- ## State File Location: `memory/analytics/content-multiply-state.json` ```json { "last_checked_at": "ISO8601", "thresholds": { ... }, "multiplied": [ { "source_id": "reddit-2026-01-01-001", "source_platform": "reddit", "source_metric": {"upvotes": 48}, "detected_at": "ISO8601", "derivatives": [ { "platform": "twitter", "status": "posted", "posted_at": "ISO8601", "url": "https://x.com/..." }, { "platform": "linkedin", "status": "pending_approval", "suggested_date": "YYYY-MM-DD" } ] } ], "stats": { "total_winners_detected": 0, "total_derivatives_posted": 0 } } ``` --- ## Quality Gate Before sending derivatives: - [ ] Hook is adapted for the target platform (not copy-pasted from source) - [ ] Length fits platform limits (Twitter: 280, LinkedIn: 3000, XHS: 1000 chars) - [ ] No hype words in any derivative - [ ] Derivatives are meaningfully different from each other - [ ] Suggested schedule doesn't conflict with other planned posts - [ ] Would someone who saw the original NOT feel like they're seeing the same thing? --- ## Content Flywheel ``` CREATE MEASURE MULTIPLY MEASURE AGAIN ↓ ↓ ↓ ↓ Reddit post → Engagement Tracker → Content Multiply → Engagement Tracker (daily check) (daily check) (next day) ↓ If derivative also crosses threshold... MULTIPLY AGAIN! ``` ### Connected Skills | Skill | Relationship | |-------|-------------| | **Engagement Tracker** | Provides the data (upstream) | | **Ship Digest** | Creates original content that feeds into this engine | | **GitHub Monitor** | Creates launch posts that can be multiplied | | **XHS Image Gen** | Generates carousel images for XHS derivatives | --- ## Edge Cases ### No Winners This Period Normal. Not every post will cross thresholds. Reply `HEARTBEAT_OK`. ### Too Many Winners (5+ in one day) Prioritize by engagement magnitude. Pick top 3, save the rest for tomorrow. ### Winner Already Manually Repurposed Check daily memory logs for same topic on multiple platforms. Skip if already repurposed.