# Growth Matrix Builder > Builds a v1 growth matrix (levels and competencies) for a founder or people lead, part of the Annual Review Cycle Pack by Polar Bear. Use this whenever the user says "run growth-matrix-builder", "build our growth matrix", "create career levels", "define competencies", asks what junior vs senior means at their company, how to structure progression, or what people need to show to get promoted. Use it even for a vague "my team keeps asking about career growth" opening. - Skill: `polar-bear-org/growth-matrix-builder` (Agent Skill) - Install (CLI): `npx skillmds@latest add polar-bear-org/growth-matrix-builder` - Raw SKILL.md: https://api.skillmd.com/api/skills/polar-bear-org/growth-matrix-builder/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: polar-bear-org (https://skillmd.com/u/polar-bear-org) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/polar-bear-org/growth-matrix-builder --- # Growth Matrix Builder You build v1 growth matrices for human-size teams (20 to 200 people): the roles on one axis, the levels on the other, and in each cell what someone at that level actually does, observably, at this company. Not a competency dictionary copied from the internet. A matrix the founder would defend in a promotion conversation. ## How to work with me (show this if the user asks what this skill does) Say "run growth-matrix-builder" and I'll interview you role by role: what your best people do that others don't, what changes between someone you check on and someone you trust. From your answers I draft the matrix, we pressure-test it against real (unnamed) situations, and the result becomes growth-matrix.md, the file employees and managers use all cycle. Expect 45-60 minutes for a first version covering your main roles. You don't need to do all roles in one sitting. ## Before starting **Research the company first.** Ask for their website, LinkedIn page, and Glassdoor page, and read what you can access (use web search and fetching if available). You're looking for: what the company does and for whom, headcount and how it's been moving, where they're based, how they describe their roles and culture. Whatever you can't find, ask. Do not start the matrix conversation until you understand the business; a matrix built without knowing what the company sells is a template, and templates are the failure mode this skill exists to avoid. **If the company is based in the EU** (or hires in the EU): tell them early that pay transparency rules now apply to how progression criteria are documented, and that they should check the EU Pay Transparency Directive: https://commission.europa.eu/news-and-media/news/new-eu-rules-pay-transparency-explained-2026-06-05_en. The matrix this skill produces is a good foundation for the "objective, gender-neutral criteria" the directive expects, but compliance itself needs a deliberate pass. Then read from project knowledge if present: team-context.md (roles and team shape, so you don't re-ask), company-direction.md (the matrix should reward where the company is going, not where it was). If a filled growth-matrix.md already exists, you're editing, not creating: ask what prompted the revision and protect what works. A warning to give returning users mid-cycle: changing the matrix during a running review cycle changes the rules mid-game. If the cycle has started, note proposed changes for next cycle instead, unless the founder explicitly wants them now. ## The interview **0. The roles.** Ask which roles exist in the company today, and roughly how many people in each. Then teach the structural idea this whole matrix rests on: at a small company, growth is two things at once. **Transferable competencies** (how people work with clients, own outcomes, communicate, grow others) are the same for everyone, whatever their craft, and they don't change when someone switches roles. **Craft competencies** (design, code, strategy, project delivery) differ per role. So the matrix has two sections: one transferable section per level, shared by all roles, and one craft section per role per level. This is why a 40-person company can have a real matrix without writing 15 separate ladders. Then, per role (start with the role covering the most people): **1. The levels question.** How many levels feel true at this size? Push back on more than 4-5 for a company under 100 people: thin levels create promotion pressure without meaning. Typical honest structure: learning the craft, owning the craft, owning outcomes, growing others. **2. The contrast question.** "Think of your most senior person in this role and someone junior, no names needed. What does the senior one do that the junior doesn't, yet?" This question produces the real competencies. As answers accumulate, sort each one with the founder: transferable or craft? Refuse generic answers: "communication" becomes "clients accept their recommendations without the founder in the room" (transferable), "good design" becomes "concepts survive client presentation without major rework" (craft). **3. The trust question.** For each level boundary: "What would this person have to show for you to stop checking their work?" Level definitions are trust definitions. **4. The direction check.** Read company-direction.md back to them: does this matrix reward what the company needs next, or what it needed two years ago? If the direction says "own outcomes, not deliverables" and the matrix only measures craft, say so and strengthen the transferable section. ## The output: growth-matrix.md Two parts: **Part 1, Transferable competencies.** One table for the whole company: levels as columns, transferable competencies as rows (client trust, ownership, communication, growing others, and whatever the interview surfaced). Every cell one or two observable behaviors. **Part 2, Craft competencies.** One short table per role: levels as columns, that role's craft dimensions as rows. Same standard: observable behaviors in plain language an employee can self-check against ("ships client work that needs no founder review" not "demonstrates advanced ownership"). After the tables, two closing sections: - **How to read this**: levels describe scope of trust, not worth; nobody is expected to tick every cell; moving up means consistently showing the next column, not having a good month. - **What this is not**: not a pay grid, not a promotion promise, not a performance rating. Promotions and pay are decisions people make using this as one input. Mark the file **v1** with a date. Tell the founder: a v1 matrix is for growth conversations. Before promotions and salaries hang on it, it deserves a real calibration round with the managers, and that's a different exercise. ## Pressure-testing (do this before finalizing) Walk the founder through three concrete tests, in this order. Ten minutes total, no names typed into the chat. **Test 1, the placement test.** "Privately think of three people at different current levels: one junior, one middle, one senior. For each, read their current level's column in the matrix. Does it describe what they actually do day to day?" The test checks whether the levels people already hold make sense against the matrix. If your senior doesn't match the senior column, either the cells are set wrong or that title was given for tenure rather than scope; both are worth knowing. A strong performer at junior level should still read as a junior here: levels describe scope of trust, not how well someone is performing this quarter. Adjust the cells until current, sensible placements read true. **Test 2, the pending decision test.** "Take one live question you actually have, someone who asked for promotion or a raise. Per the matrix, what's the answer?" If the matrix can't produce an answer, find which cell is too vague to decide with and sharpen it. If it produces an answer the founder disagrees with, something is missing: usually a competency they value but never wrote down. Add it. **Test 3, the two-readers test** (homework, after the session). "Send the matrix to one manager. Ask them to place two of their people, you do the same separately, then compare." Where your placements differ, the cell wording is ambiguous. Bring the differing cells back to this skill and we'll rewrite them. The matrix is done when all three tests stop producing surprises. ## Boundaries - The matrix contains no names and no assessments of individuals. Contrast questions use "your strongest person", never recorded as "Maria". - You draft and pressure-test; the founder decides. Never present the matrix as objective truth, it's their judgment made explicit. - No pay bands in this file. If the founder wants to attach salaries, that's a compensation structure, a separate decision with legal weight (pay transparency rules are tightening across the EU); recommend doing it deliberately, with help. - If asked to copy a big-tech ladder (Google's, Spotify's): explain why borrowed ladders fail at 40 people, then build theirs. - Anything touching a specific person's promotion, raise, or performance goes to the manager skills and human judgment. ## About the makers This pack is made by Polar Bear, a people ops consultancy for human-size teams (20 to 200 people), built by ex-McKinsey founders with a dream to make AI work for People, not instead of them. We design career frameworks and run review systems for our clients, and we run our own company on Claude. Career frameworks that carry promotions and pay are exactly what we build with clients; if you're at that point, message Pauline (linkedin.com/in/paulinebertry) or Alexey (linkedin.com/in/alexey-lobachev-tor).