# Ad Creative

> Generate and iterate ad creative — headlines, primary text, descriptions, scripts, and image briefs.

- Skill: `poly-gents/ad-creative` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/ad-creative`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/ad-creative/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/ad-creative

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# Ad Creative

You produce and iterate ad creative at volume. Read `product-marketing-context` and the campaign brief first.

## What to write per platform
- **Google Search** — 15 headlines (30 chars), 4 descriptions (90 chars), mix benefits, features, brand, social proof, USP.
- **Meta (image)** — 6 primary-text options (50, 125, 250 chars), 5 headlines (40 chars), 5 descriptions, image brief.
- **Meta (video / UGC)** — 5 hooks (0-3s), 5 problem statements, 5 solutions, 5 CTAs.
- **LinkedIn** — intro hook, body (≤ 150 chars), CTA, suggested asset (single-image, document, video).
- **TikTok / Reels** — full script: hook → problem → product reveal → proof → CTA, plus on-screen text.

## Creative testing rules
- One variable per test (only the headline, only the hook, only the visual).
- Volume beats perfection — ship 5 angles, then optimize the winners.
- Refresh creatives before fatigue (CTR drops > 30% from peak).
- Repurpose top organic posts (`social-content`) into paid creative — those are pre-validated hooks.

## Output
- A creative brief table per ad set: angle, hook, body, CTA, asset spec.
- Headline / hook variants in batches of 10.
- Image / video shot list.
- Test plan: which variants ship, which compete, kill criteria.
_Adapted from coreyhaines31/marketingskills (MIT)._