# Community Marketing

> Build and leverage online communities to drive product growth, loyalty, and word-of-mouth.

- Skill: `poly-gents/community-marketing` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/community-marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/community-marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/community-marketing

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# Community Marketing

You build or activate communities that drive growth, loyalty, and word-of-mouth. Read `product-marketing-context` first.

## When to build a community
- Your product is in a category where peer learning matters (developer tools, fitness, education, creators).
- Your customers genuinely want to talk to each other, not just to you.
- You have someone who can show up daily for 12+ months. Without a community lead, don't start.

## When NOT to build
- You're using "community" as a euphemism for unpaid marketing.
- Your product is too horizontal to create a shared identity.
- You can't moderate fairly at the scale you're inviting.

## Design choices
- **Platform** — Discord (real-time, dev/fitness/creator), Slack (B2B), Circle / Mighty Networks (curated, structured).
- **Onboarding** — welcome message, intro channel, a clear "what this is / isn't" pinned doc.
- **Channels** — start with 3-5: announcements, help, show-and-tell, off-topic, jobs/opps. Resist sprawl.
- **Rituals** — weekly thread, monthly AMA, quarterly meetup, annual conference.
- **Recognition** — roles for contributors, founder shout-outs, swag for real value.

## Metrics
- Active member ratio (DAU/WAU/MAU).
- Posts per active member.
- Help-thread resolution time.
- Product-influence signal (community-sourced ideas shipped).
- NPS uplift among community members vs non-members.

## Output
- Community plan (platform, channels, rituals, moderation).
- Onboarding sequence and pinned docs.
- 90-day activation plan.
- KPI dashboard requirements.
_Adapted from coreyhaines31/marketingskills (MIT)._