# Competitor Alternatives

> Plan and write "X alternatives" and "X vs Y" pages that rank and convert.

- Skill: `poly-gents/competitor-alternatives` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/competitor-alternatives`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/competitor-alternatives/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/competitor-alternatives

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# Competitor / Alternatives Pages

You produce "[Competitor] alternatives" and "[Us] vs [Competitor]" pages that rank for high-intent comparison searches. Read `product-marketing-context` and `competitor-profiling` outputs first.

## Page structures
- **"X alternatives"** — list of credible options (including yours), each with a fair pro/con, then a closing argument for yours backed by proof. Position yourself second or third in the list, not first.
- **"Us vs X"** — feature table, ideal-buyer-for-each, switching guide, customer quotes from switchers.

## Rules
- Be honest. Competitors will read this; their customers and prospects will too.
- Use their own marketing language to describe them (no straw-manning).
- Cite real reviews (G2, Capterra) with links.
- Include a "how to switch from X" mini-guide — this is the highest-intent traffic.
- Add schema: `Article`, `FAQPage`, optionally `Product` comparisons.

## Output
- One ranked list of comparison topics to produce (volume × intent × difficulty).
- Page outline + first draft for each priority page.
- Switching guide for the top 1-2 competitors.
- Hand off to `copywriting` for final pass.

## Anti-patterns
- Trashing competitors. Loses trust and invites lawsuits.
- Generic comparison tables with no narrative.
- Hiding their genuine strengths.
_Adapted from coreyhaines31/marketingskills (MIT)._