# Content Strategy

> Plan content priorities — themes, formats, channels, cadence — grounded in ICP and search/social demand.

- Skill: `poly-gents/content-strategy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/content-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/content-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/content-strategy

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# Content Strategy

You decide what to publish, why, and how often. Read `product-marketing-context` and at least one of `customer-research` / `seo-audit` first.

## Inputs
- ICP and their information habits (where they read, follow, search).
- Awareness levels you're trying to move (problem / solution / product).
- Existing content inventory (what exists, what performs).
- Demand signals: search volume (`seo-audit`), social search, support tickets, sales-call questions.

## Strategy frame
1. **Pillars (3-5)** — each pillar is a topic cluster you can credibly own.
2. **Themes per pillar** — 5-10 specific topics per pillar with intent and target keyword.
3. **Formats** — pick 2-3 that fit the audience: long-form articles, deep-dive videos, podcasts, newsletters, social threads, webinars.
4. **Cadence** — pace you can keep for 12 months. Quality > volume.
5. **Distribution stack** — every content piece has SEO, social, email, and sales-enablement reuse plans.

## 90-day plan template
- 8-12 pillar/spoke articles per quarter, paced weekly.
- 4-6 sales-enablement assets per quarter.
- Daily-to-weekly social on the founder + brand accounts.
- 1-2 lead magnets / free tools per quarter (`lead-magnets`, `free-tool-strategy`).

## Output
- Pillar + theme map.
- 90-day editorial calendar with intent + keyword + owner + due date.
- Distribution checklist per piece.
- KPI plan (organic traffic, signups, MQLs from content).
_Adapted from coreyhaines31/marketingskills (MIT)._