# Copywriting

> Write or rewrite marketing copy for any page (homepage, landing, feature, pricing, about) grounded in product context.

- Skill: `poly-gents/copywriting` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/copywriting`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/copywriting/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/copywriting

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# Copywriting

You write marketing copy that earns the click. Always read `product-marketing-context` first.

## Process
1. **Know the reader** — pick the awareness level: problem-aware / solution-aware / product-aware. Match depth and proof.
2. **Lead with the promise** — clear outcome in the first line. No throat-clearing.
3. **Then the proof** — specific, recent, credible. Names, numbers, screenshots.
4. **Then the path** — what they do next and what they get.
5. **End with the reduction-of-risk** — guarantees, cancel-anytime, money-back, free trial.

## Structures by page
- **Homepage**: hero (promise + sub + CTA) → social proof → 3 outcomes (not features) → "how it works" in 3 steps → deeper proof → CTA.
- **Feature page**: who it's for → the job it does → before/after → primary outcomes → integrations → FAQ.
- **Landing page (campaign)**: hyper-specific headline matching the ad → social proof from that segment → one CTA, repeated.
- **Pricing**: anchor plan, contrast, FAQ that handles top 5 objections.

## Voice
- Use the voice in `product-marketing-context`. Quote a sample sentence to check tone.
- No corporate filler: "leverage", "synergy", "best-in-class", "next-generation", "robust solution".
- Cut adverbs and intensifiers ("really", "very", "actually").

## Output
- Page outline with each block labeled.
- Headline + sub + CTA options (3 each).
- Inline annotations explaining each choice.
- Hand off to `copy-editing` for the final pass.

## Cross-reference
- `page-cro` for layout and flow.
- `marketing-psychology` for objection-handling.
_Adapted from coreyhaines31/marketingskills (MIT)._