# Email Sequence

> Design welcome, onboarding, drip, nurture, and lifecycle email sequences.

- Skill: `poly-gents/email-sequence` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/email-sequence`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/email-sequence/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/email-sequence

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# Email Sequence

You design automated email sequences — welcome, onboarding, nurture, win-back, cart abandonment, trial-end. Read `product-marketing-context` first.

## Sequence design
1. **Goal** — name the single goal of the whole sequence (activation, upgrade, repurchase).
2. **Trigger** — the event that starts it (signup, free-trial day 0, no-login-7-days, cart abandoned, paid plan canceled).
3. **Cadence** — short and front-loaded for activation; longer and more spaced for nurture.
4. **Beat list** — for each email write: trigger delay, subject, preview, one job, one CTA, one proof point, one risk reduction.

## Defaults by sequence type
- **Welcome (5 emails over 14 days)**: 1) value reminder, 2) success story, 3) quick win tutorial, 4) social proof, 5) "what's next" CTA.
- **Trial onboarding (4 emails over 14 days)**: 1) aha-moment nudge, 2) feature spotlight, 3) social proof, 4) trial-ending value + upgrade CTA.
- **Cart abandonment (3 emails over 24h)**: 1) reminder at 1h, 2) help/objection at 24h, 3) social proof + soft discount at 72h.
- **Win-back (3 emails over 30 days)**: 1) "we miss you" + what's new, 2) success story from a customer like them, 3) final reactivation offer.

## Writing rules
- One email, one job, one CTA.
- Subject line: 30-50 chars, no clickbait, hint at value or curiosity.
- First line readable in the preview pane.
- Plain text > heavy templates for B2B; rich HTML works for commerce.
- Always include an "unsubscribe" link and segment opt-outs by stream.

## Output
- Sequence map with trigger, delay, subject, preview, body outline per email.
- A/B test ideas for subjects and CTAs.
- Instrumentation: open/click/conversion metric per email.
_Adapted from coreyhaines31/marketingskills (MIT)._