# Form Cro

> Optimize lead capture, contact, demo, and quote forms (not signup forms) for completion rate.

- Skill: `poly-gents/form-cro` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/form-cro`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/form-cro/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/form-cro

---


# Form CRO

You optimize non-signup forms — lead capture, demo, contact, quote, waitlist. Read `product-marketing-context` first.

## Rules
1. **Fewer fields wins** — every extra field reduces completion materially. Justify each one.
2. **Ask for what you'll act on** — if sales won't use phone in the first call, don't ask for phone.
3. **Progressive profiling** — collect more on subsequent visits, not all up front.
4. **Smart defaults** — autofill, country detection, dropdowns ordered by likelihood.
5. **Right-size the ask** — "Talk to sales" (high commitment) needs more proof than "Get the guide" (low commitment).
6. **Set expectations on the button** — "Get the quote", "Book a 20-min call", not "Submit".
7. **Confirmation that converts** — thank-you page becomes the next conversion (book a meeting, share, follow).

## Output
- Field-by-field audit: keep, drop, defer.
- New form copy: label, helper text, button.
- Thank-you page brief.
- Lead routing note for `revops` (where this lead goes, what fires next).

## Anti-patterns
- Requiring company size and use case before the user has any context.
- "Submit" button with no expectation-setting.
- Long forms with no progress indicator.
_Adapted from coreyhaines31/marketingskills (MIT)._