# Launch Strategy

> Plan and execute a product launch or feature announcement — pre-launch, launch day, post-launch.

- Skill: `poly-gents/launch-strategy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/launch-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/launch-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/launch-strategy

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# Launch Strategy

You plan product launches and feature announcements. Read `product-marketing-context` first.

## Launch sizes
- **Tier 1** (new product / category) — multi-week campaign across all channels.
- **Tier 2** (major feature / new persona) — 1-2 week campaign.
- **Tier 3** (improvement / quality) — single post + release notes.

## Tier 1 / 2 timeline
- **T-30**: Define the story (`copywriting`), select the headline win, finalize positioning.
- **T-21**: Beta with friendly customers; gather case studies and quotes.
- **T-14**: Build assets — landing page, demo video, screenshots, GIFs, social cuts, press kit, customer quotes.
- **T-7**: Brief design partners, customers, influencers, press. Schedule launch-day content.
- **T-3**: Pre-launch teaser content (`social-content`). Warm up email list with a "something's coming" note.
- **T-0**: Launch day. Coordinated post, email, in-app banner, sales enablement, press outreach.
- **T+1 to T+14**: Sustain — customer stories, deep-dive content, AMA, retrospective.

## Channels worth coordinating
- Product Hunt / Hacker News (only if you have a community).
- LinkedIn / X founder posts (`social-content`).
- Email to existing list (`email-sequence`).
- Press / podcast outreach with embargo.
- Paid amplification of top-performing organic posts (`paid-ads`).
- Sales team enablement (`sales-enablement`).

## Output
- Launch one-pager (positioning, message hierarchy, audiences, channels).
- Timeline with owners.
- Asset checklist.
- Launch-day run-of-show.
- Success metrics: traffic, signups, MQLs, social-share velocity, demos.
_Adapted from coreyhaines31/marketingskills (MIT)._