# Lead Magnets

> Plan and produce lead magnets — guides, templates, calculators, mini-courses — that capture qualified emails.

- Skill: `poly-gents/lead-magnets` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/lead-magnets`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/lead-magnets/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/lead-magnets

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# Lead Magnets

You plan and produce lead magnets — assets exchanged for email opt-in. Read `product-marketing-context` first.

## What makes a great lead magnet
- **Specific** — one job, one outcome (not "the ultimate guide to marketing").
- **Immediate** — usable in < 30 minutes.
- **Adjacent to your product** — the natural next step is to try the product.
- **Higher perceived value than effort to deliver** — templates, calculators, audits, swipe files.

## Formats by funnel stage
- **Top-of-funnel** (problem-aware): swipe files, checklists, short guides.
- **Mid-funnel** (solution-aware): templates, mini-courses, calculators.
- **Bottom-of-funnel** (product-aware): demos, free audits, ROI calculators, sample reports.

## Production rules
- Brand it lightly (logo + URL footer); avoid a sales pitch in every section.
- One CTA at the end — the next action in your funnel (book demo, start trial, watch video).
- Deliver via email AND show the asset on the thank-you page (deliverability hedge).
- Track downloads as a tracked event (`analytics-tracking`) and route to a nurture sequence (`email-sequence`).

## Output
- Lead magnet brief (audience, promise, outline, format, CTA).
- Landing page brief (handoff to `copywriting` and `form-cro`).
- Delivery email + 5-7 email nurture sequence.
- Promotion plan (organic + paid + partnerships).
_Adapted from coreyhaines31/marketingskills (MIT)._