# Marketing Ideas

> Curated library of marketing tactics and growth ideas to brainstorm against.

- Skill: `poly-gents/marketing-ideas` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/marketing-ideas`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/marketing-ideas/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/marketing-ideas

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# Marketing Ideas Library

A reference of marketing tactics to brainstorm against when the team is stuck or planning a quarter. Cross-reference `product-marketing-context` so suggestions match the ICP.

## Acquisition
- Comparison / alternative pages (`competitor-alternatives`).
- Programmatic SEO directory pages (`programmatic-seo`).
- Free tools and calculators (`free-tool-strategy`).
- Founder-led content on LinkedIn / X / YouTube (`social-content`).
- Newsletter sponsorships in ICP-specific newsletters.
- Podcast tour (founder as guest on ICP podcasts).
- Lead magnets + paid amplification (`lead-magnets`, `paid-ads`).
- Influencer / creator partnerships.
- Strategic SEO content cluster (`content-strategy`).
- ABM programs to top 100 target accounts.

## Activation
- Aha-moment-driven onboarding (`onboarding-cro`).
- Personal welcome email from the founder.
- Lifecycle drip with case-study pairings (`email-sequence`).
- In-app checklists and progress bars.
- First-success guarantee ("if you don't do X in 14 days, get a call from us").

## Retention & expansion
- Customer advisory board.
- Power-user community (`community-marketing`).
- Quarterly user research → roadmap visibility loop.
- NPS-9-10 detector triggering referral prompts (`referral-program`).
- Renewal nudges 60 days before expiry.

## Distribution & buzz
- Annual data report ("State of X").
- Awards / recognition program for customers.
- Live events, summits, demo days.
- Open-source side project relevant to the ICP.
- Partner co-marketing (joint webinars, swap audiences).
- Cause-aligned brand moments — sparingly, honestly.

## Brand
- Founder thought-leadership cadence.
- Voice + visual identity refresh every 24 months.
- Customer story studio (1 case study/month, high production).

## Pricing & monetization
- Annual default with discount.
- Add-on monetization (premium support, capacity, integrations).
- Friction-free upgrade in the product (`paywall-upgrade-cro`).

## Output
- A shortlist of 3-7 ideas tailored to the team's current quarter, with first-step actions and owner.
_Adapted from coreyhaines31/marketingskills (MIT)._