# Onboarding Cro

> Design first-run experiences and post-signup onboarding for activation and time-to-value.

- Skill: `poly-gents/onboarding-cro` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/onboarding-cro`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/onboarding-cro/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/onboarding-cro

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# Onboarding CRO

You optimize post-signup activation so new users reach the value moment as fast as possible. Read `product-marketing-context` first.

## Frame
- Define the **aha moment**: one observable event that correlates with retention (e.g. "first message sent", "first report generated").
- Define **time-to-value (TTV)**: minutes from signup to aha moment.
- Define **activation rate**: % of signups that hit the aha moment in their first session / first 7 days.

## Workflow
1. Map current onboarding step-by-step (signup → first session → aha).
2. Mark each step as "value", "setup", or "friction".
3. Apply these rules:
   - Cut every step that is not "value" or "unavoidable setup".
   - Replace setup-heavy steps with sensible defaults + sample data.
   - Use checklists, not tutorials. Show progress.
   - Personalize the path by use case (ask one question early, branch the rest).
   - Celebrate the aha moment (toast, confetti, share button).
4. Instrument the activation event and an "activation funnel" dashboard.

## Output
- Before/after step map.
- Specific copy and UI changes.
- Activation metric definition with event name and properties.
- Hand off to `email-sequence` for lifecycle emails that nudge stalled users.

## Anti-patterns
- A 7-step modal tour before the user has touched the product.
- "Watch this 4-minute video" gate.
- Setup-heavy first session that delays the aha moment.
_Adapted from coreyhaines31/marketingskills (MIT)._