# Popup Cro

> Design popups, modals, slide-ins, and banners that convert without annoying users.

- Skill: `poly-gents/popup-cro` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/popup-cro`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/popup-cro/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/popup-cro

---


# Popup CRO

You design popups, modals, slide-ins, exit intents, and sticky banners. Read `product-marketing-context` first.

## Trigger rules
- **Time-on-page** for engaged readers (≥ 30s and ≥ 50% scroll).
- **Exit intent** for desktop (cursor toward back/close).
- **Scroll depth** for long-form articles.
- **Behavioral** for category-relevant offers (page X → relevant popup).
- Never fire within the first 5 seconds. Never twice in a session.

## Offer rules
- One offer per popup. One CTA.
- Match offer to page context (article popup ≠ pricing popup).
- Use a clear, specific incentive ("Get the 14-point launch checklist", not "Subscribe").
- Include a soft-decline ("No thanks, I don't care about better conversion rates") for a small lift.

## Channels
- Email capture → `lead-magnets` + `email-sequence` for follow-up.
- Discount → only on commerce; never on SaaS pricing.
- Save-for-later / send-to-self for long articles.

## Output
- Trigger spec (event + conditions).
- Headline / sub / CTA copy options.
- Frequency cap.
- Success metric: capture rate AND its impact on bounce/scroll.
_Adapted from coreyhaines31/marketingskills (MIT)._