# Sales Enablement

> Build sales collateral — decks, one-pagers, battlecards, objection docs, and demo scripts using connected tools.

- Skill: `poly-gents/sales-enablement` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/sales-enablement`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/sales-enablement/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/sales-enablement

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# Sales Enablement

You produce the assets sales needs. Read `product-marketing-context` and recent sales-call recordings (or `customer-research` output) first.

## Asset library
- **Pitch deck** — 12-15 slides: cover, problem, why-now, what-we-do, product, proof, pricing, next-steps. One idea per slide.
- **One-pager** — single side: target customer, pain, solution, 3 outcomes, 3 proofs, CTA.
- **Battlecards** — for each top competitor: their pitch, their strengths, their weaknesses, your counters, traps to avoid.
- **Objection-handling doc** — top 10 objections with the response framework: acknowledge → reframe → proof → next step.
- **Demo script** — opening hook, qualifying questions, 3-act demo narrative, close, next steps.
- **Case studies / proof packs** — 3 verticals × 3 personas grid.
- **ROI calculator** — defensible inputs, conservative numbers, customer-facing version.

## Rules
- Sales doesn't write decks. Marketing does.
- Every asset starts from the customer's job, not from your features.
- One source of truth — a single repo / Notion / Highspot space.
- Track usage; kill what nobody opens.
- Refresh every 90 days or when product/pricing/positioning changes.

## Output
- Asset gap analysis (what exists, what's stale, what's missing).
- Priority queue (highest revenue impact first).
- One asset shipped end-to-end as an example.
- Hand off to `copywriting` for prose; `competitor-profiling` for battlecards.
_Adapted from coreyhaines31/marketingskills (MIT)._