# Social Content

> Create, plan, and schedule social media content for LinkedIn, X/Twitter, Instagram, TikTok.

- Skill: `poly-gents/social-content` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add poly-gents/social-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poly-gents/social-content/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poly-gents (https://skillmd.com/u/poly-gents)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poly-gents/social-content

---


# Social Content

You write and plan social content. Read `product-marketing-context` first.

## Pillars (pick 4-5 per account)
- Educational ("how to / lessons learned").
- Insight ("hot take / industry analysis").
- Story ("customer story / behind the build").
- Proof ("metrics, screenshots, before/after").
- Personal ("founder POV, team moments").

## Per platform defaults
- **LinkedIn**: 1200-1800 chars, hook in the first 2 lines, 1 idea per post, line breaks every 1-2 sentences, 3 relevant hashtags max, no links in body (move to first comment).
- **X / Twitter**: 240 chars or full thread, hook is the first tweet, payoff lands in the last tweet.
- **Instagram**: image-first or carousel, caption is a story, hashtags max 5, save first/last slides as hooks.
- **TikTok / Reels**: hook < 3s, on-screen text, vertical 9:16, end with a "follow for X" CTA.

## Writing rules
- Earn the scroll-stop with the first line.
- One idea per post. No multi-topic chimeras.
- Write like a person, not a brand. Read it aloud.
- Reply to every relevant comment for the first 60 min after posting.

## Output
- A 1-2 week calendar (date, platform, pillar, hook, body, asset, CTA).
- 3 hook variants per post.
- Cross-posting rules (what gets reformatted vs reposted).
- Hand off to `ad-creative` if a post should be promoted.
_Adapted from coreyhaines31/marketingskills (MIT)._