# Content Strategy

> Decide what to publish: topic clusters, publishing calendar, refresh queue and what to kill. Use when planning content roadmaps, topic clusters, or editorial calendars.

- Skill: `poorvith-mp/content-strategy` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add poorvith-mp/content-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poorvith-mp/content-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: poorvith-mp (https://skillmd.com/u/poorvith-mp)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poorvith-mp/content-strategy

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# Content Strategy

Content strategy is organic pipeline engineering, not a publishing treadmill. A high-leverage content strategy aligns topical authority clusters, maps content directly to buying-stage search intent, enforces a ruthless content refresh queue, and systematically deprecates decaying assets.

## 1. The Topic Cluster & Hub-and-Spoke Model

Organize content to signal undeniable topical authority to search engines and users:
- **Pillar / Hub Page (1 per core theme)**:
  - Definitive, exhaustive 3,000+ word guide covering the core domain (e.g. "The Complete Guide to Agentic AI Architecture").
  - High search volume, high competition keywords.
- **Spoke / Sub-Topic Articles (6 to 10 per pillar)**:
  - Deep-dive technical articles targeting specific long-tail queries (e.g. "How to build subagent routing in Python", "Evaluating LLM tool call latency").
  - Every spoke links back to the pillar page using descriptive keyword anchor text; the pillar links out to every spoke.

## 2. Search Intent to Funnel Mapping

| Funnel Stage | User Mindset | Target Search Intent | Content Format | Primary CTA |
|---|---|---|---|---|
| **Top of Funnel (TOFU)** | Problem-aware; researching concepts | "What is agent orchestration?", "RAG vs fine-tuning" | Definitive guides, conceptual explainers, infographics | Newsletter signup, free guide |
| **Middle of Funnel (MOFU)** | Solution-aware; evaluating methods | "How to build an MCP server", "Multi-agent framework benchmark" | In-depth technical tutorials, architecture blueprints | Free tool, sandbox demo |
| **Bottom of Funnel (BOFU)** | Vendor-aware; ready to implement | "Best agent framework for TypeScript", "[Tool] vs [Competitor]" | Comparison pages, case studies, migration documentation | Start free trial, book demo |

## 3. The Content Refresh & Pruning Queue
Existing content loses ranking over time due to freshness decay. Allocate 30% of editorial bandwidth to maintenance:
- **Quarterly Refresh Audit**:
  - Identify articles that have dropped from positions 1–3 to positions 4–10 over the last 90 days.
  - Update outdated software versions, fix broken links, refresh screenshots, and add new proprietary benchmark data.
- **Pruning & 301 Consolidation**:
  - Articles generating zero traffic and zero backlinks over 12 months should be deleted and 301-redirected to the relevant pillar page to concentrate domain authority.

## 4. Editorial Cadence & Capacity Planning
- Quality beats velocity: 2 comprehensive, original articles per week consistently outperform 10 low-effort AI-generated summaries.
- Maintain an editorial backlog scored by **ICE (Impact, Confidence, Ease)** to prioritize topics with high commercial intent over vanity search volume.

## Critical Rules
1. Never publish content without a clear target persona, primary keyword intent, and internal linking roadmap.
2. Every technical tutorial must be tested end-to-end by an engineer before publication.
3. Every article must include at least one relevant, contextual internal link to a product conversion surface.

## Verification Checklist
- [ ] Topic mapped to a defined pillar cluster and buyer funnel stage.
- [ ] Primary and secondary search intent keywords identified with volume and difficulty benchmarks.
- [ ] Bidirectional internal links configured between pillar and spoke pages.
- [ ] Quarterly content refresh schedule established for decaying URLs.
- [ ] Lead capture or product activation CTA embedded contextually.

## Anti-Patterns
- NEVER publish generic AI-generated articles that lack original data, code examples, or human perspective.
- NEVER measure content marketing success solely by pageviews; track pipeline generated and assisted signups.
- NEVER let stale articles with broken code samples sit unmaintained on your primary domain.