# Social Content

> Write platform-native posts, threads, carousels and short-form scripts on a cadence. Use when drafting organic Twitter/X threads, LinkedIn posts, or hooks.

- Skill: `poorvith-mp/social-content` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add poorvith-mp/social-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/poorvith-mp/social-content/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: poorvith-mp (https://skillmd.com/u/poorvith-mp)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/poorvith-mp/social-content

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# Social Content

Architects comprehensive social media strategies, content calendars, engagement systems, and platform-native growth playbooks across Western and Chinese digital ecosystems.

## Phased Workflow

### Phase 1: Audience & Platform Audit
1. Define target audience personas with platform-specific behavior patterns.
2. Audit existing social presence: follower demographics, engagement rates, top-performing content types.
3. Map competitive landscape and identify content whitespace opportunities.

### Phase 2: Content Strategy & Calendar Architecture
1. Build a monthly content calendar balancing content pillars (Educational 40%, Entertaining 30%, Promotional 20%, Community 10%).
2. Define platform-native formats:
   - **LinkedIn:** Thought leadership text posts, document carousels, newsletter editions.
   - **X/Twitter:** Punchy takes, threads, quote-tweet engagement loops.
   - **Instagram:** Reels (15-30s), carousel infographics, Story polls/quizzes.
   - **TikTok:** Trend-jacking hooks, duets, behind-the-scenes authenticity.
   - **YouTube:** Long-form deep dives, Shorts for discovery, community tab engagement.

### Phase 3: Chinese Platform Strategies
1. **Xiaohongshu (RED):** Lifestyle seeding notes with emotional hook titles, search keyword tags, and peer-recommendation tone.
2. **Douyin & Kuaishou:** 3-second hook short videos, livestream selling scripts, algorithm retention optimization.
3. **WeChat:** Official Account long-form thought leadership, private domain traffic (私域流量) CRM funnels.
4. **Weibo:** Real-time hot topic piggybacking, KOL/celebrity collaboration PR, hashtag campaigns.

### Phase 4: Engagement & Community Growth
1. Define response SLAs for comments and DMs by platform.
2. Build UGC (user-generated content) campaigns and ambassador programs.
3. Track growth metrics: follower velocity, engagement rate, reach/impressions ratio, click-through rate.

## Verification & Quality Checklist
- [ ] Content calendar covers minimum 4 weeks with daily posting cadence.
- [ ] Each post has platform-optimized formatting (character limits, aspect ratios, hashtag counts).
- [ ] Chinese platform content complies with advertising law (no prohibited absolutes: 最, 第一, 顶级).
- [ ] Analytics tracking UTMs and attribution links configured for all link-bearing posts.
- [ ] Community response templates prepared for common inquiry types.

## Anti-Patterns & Constraints
- NEVER cross-post identical content across platforms without format adaptation.
- NEVER use Western marketing copy directly on Chinese platforms without cultural localization.
- NEVER buy followers or engagement; focus on organic community building.
- NEVER ignore platform algorithm changes; review monthly and adjust content mix.