# Influence Psychology

> Use when copy or a UX flow isn't converting and needs a persuasion audit — missing social proof, no clear authority signal, no reciprocity or scarcity, or urgency that reads as manufactured rather than genuine.

- Skill: `presidenteog/influence-psychology` (Agent Skill)
- Install (CLI): `npx skillmds@latest add presidenteog/influence-psychology`
- Raw SKILL.md: https://api.skillmd.com/api/skills/presidenteog/influence-psychology/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Security
- Author: PresidenteOG (https://skillmd.com/u/presidenteog)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/presidenteog/influence-psychology

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# influence-psychology

Cialdini's 6 principles (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) aren't tricks — they're hardwired decision shortcuts. The goal is to make them present and genuine, not to manufacture false urgency or fake logos.

## Qué hace esta skill

- Audits existing copy or UX for which principles are present, weak, or missing
- For each gap, suggests a concrete implementation tied to what the product actually offers
- Prioritizes the 2-3 principles with the highest conversion leverage for the specific context
- Delivers annotated copy with principle labels so you can see the logic
- Flags manipulative implementations (fake scarcity, invented testimonials) and replaces them with honest equivalents

## Cuándo usarla

- A landing page or sales email has decent traffic but low conversion
- You're writing a sales sequence and want to know which psychological levers to pull when
- A pricing page feels flat — people visit but don't act
- You want to add persuasion to copy that's already message-clear (run `storybrand-messaging` first if the message is muddy)

## Proceso

1. **Take inventory** — Read the copy or describe the UX flow. Mark which of the 6 principles already appear, even weakly.
2. **Score the gaps** — Rate each principle 0-3 (0 = absent, 1 = weak, 2 = present, 3 = strong). Note which are below 2.
3. **Design one implementation per gap**:
   - **Reciprocity**: free value before the ask — lead magnet, free audit, useful content
   - **Commitment**: micro-yes ladder — small ask first (email signup, quiz) before big ask (purchase)
   - **Social Proof**: specific numbers, named testimonials, recognizable logos, case studies with outcomes
   - **Authority**: credentials, results data, press mentions, methodology names
   - **Liking**: shared identity ("built for founders like you"), personality in writing, vulnerability or behind-the-scenes
   - **Scarcity**: genuine constraints only — limited cohort size, real deadline, capacity cap
4. **Prioritize** — Pick the 2-3 principles with the highest gap AND the most plausible authentic implementation for this product.
5. **Rewrite** — Produce the revised copy with inline labels: `[SOCIAL PROOF]`, `[SCARCITY]`, etc., so the logic is visible.
6. **Deliver** — Annotated copy + a 1-paragraph rationale for the principle choices made.

## Ejemplo de prompt

> Aquí está la copy de mi página de precios. Convierte al 1.2%. Revísala con los principios de Cialdini y dime qué le falta.

## Relación con otras skills

| Situación | Skill |
|---|---|
| El mensaje base no está claro antes de añadir persuasión | `storybrand-messaging` |
| Necesitas persuasión aplicada específicamente a un email en frío | `cold-email` |
| Quieres entender qué quiere el cliente antes de persuadirlo | `customer-research` |