# Sales Playbook

> Get or structure a sales playbook from ~~knowledge base~~ or context. Repeatable motions (who, when, how, assets) for discovery, demo, negotiation, and closing. Trigger with "get sales playbook", "what's our playbook for [motion]", or use the /get-sales-playbook command.

- Skill: `propane-ai/sales-playbook` (Agent Skill)
- Install (CLI): `npx skillmds@latest add propane-ai/sales-playbook`
- Raw SKILL.md: https://api.skillmd.com/api/skills/propane-ai/sales-playbook/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: propane-ai (https://skillmd.com/u/propane-ai)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/propane-ai/sales-playbook

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> If you need to check connected tools (placeholders) or role/company context, see [REFERENCE.md](../../REFERENCE.md).

# Sales Playbook

Get or structure a sales playbook with repeatable motions (who, when, how, assets) for discovery, demo, negotiation, and closing. This skill works with ~~knowledge base~~ when connected; otherwise structures a standard playbook from context and notes "Customize with your playbook from ~~knowledge base~~."

## How It Works

```
┌─────────────────────────────────────────────────────────────────┐
│                     SALES PLAYBOOK                                │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone)                                       │
│  ✓ Structure motions: discovery, demo, negotiation, closing      │
│  ✓ Per motion: who (owner), when (trigger), how (steps), assets  │
│  ✓ Output: playbook doc with motions list + per-motion detail    │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                       │
│  + ~~knowledge base~~: Pull existing playbook doc, scripts, battlecards │
│  + ~~CRM~~: Stage-specific playbook steps, win/loss patterns       │
└─────────────────────────────────────────────────────────────────┘
```

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## Output Structure

- **Motions list:** Discovery, Demo, Negotiation, Closing (or user-specified motions).
- **Per-motion detail:** Who (owner), When (trigger), How (steps), Assets (links or docs).
- **Source:** ~~knowledge base~~ or user-provided. If ~~knowledge base~~ not connected, note "Customize with your playbook from ~~knowledge base~~."

---

## Data Sources (per REFERENCE.md)

- **~~knowledge base~~** (if connected): Sales playbook doc, demo script, battlecards, case studies.
- **~~CRM~~** (if connected): Stage definitions, win/loss patterns (optional).
- User input: Motion type focus, custom motions.