# Blog Inboxmate
> Write and publish a new blog article for inboxmate.psquared.dev. Researches latest trends in customer support, chatbots, and AI agents, checks existing articles to avoid overlap, reviews InboxMate capabilities from the repo, then creates a static HTML blog post and pushes it.
- Skill: `psquared-development/blog-inboxmate` (Agent Skill)
- Install (CLI): `npx skillmds@latest add psquared-development/blog-inboxmate`
- Raw SKILL.md: https://api.skillmd.com/api/skills/psquared-development/blog-inboxmate/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Web & Frontend
- Author: psquared-development (https://skillmd.com/u/psquared-development)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/psquared-development/blog-inboxmate
---
# Write InboxMate Blog Post
> **Announce:**
> ```
> ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
> InboxMate Blog Writer started.
> ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
> ```
## Parameters
`/blog-inboxmate [optional topic]`
If a topic is provided, write about that topic. If not, research and choose the best topic.
## Autonomy
Run fully autonomously. Do not ask for confirmation between steps. Only stop on critical errors (git push fails, etc.). Report the final result at the end.
---
## STEP 1 — Check Existing Articles
> **Announce:** `Checking existing InboxMate articles...`
Read the index page and all existing article files to understand what's already been published:
```
/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/insights/index.html
```
List every existing article title, slug, category, and date. This is your "do not duplicate" list.
---
## STEP 2 — Understand InboxMate Capabilities
> **Announce:** `Reading InboxMate repo for current capabilities...`
Read key files from the InboxMate landing page and the main psquared app to understand current features:
- `/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/index.html` — landing page with features, pricing, FAQ
- `/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/vs-chatbase.html` — competitive positioning
- `/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/vs-intercom.html` — competitive positioning
Extract: all features, pricing tiers, differentiators, target audience, and competitive angles. You'll use these to make the article authentic and accurate.
---
## STEP 3 — Research Topic
> **Announce:** `Researching latest trends...`
Use WebSearch to research the latest developments in:
- Customer support automation and AI
- Chatbot platforms, new entrants, pricing changes
- AI agent developments (multi-step, tool-using agents)
- Support desk / helpdesk industry news
- Relevant SEO keywords and what's ranking
**Topic selection criteria** (if no topic was provided):
1. Must NOT overlap with existing articles (Step 1)
2. Should target keywords InboxMate can realistically rank for (long-tail, comparison, how-to)
3. Should naturally allow mentioning InboxMate as a solution (not forced)
4. Should be timely and relevant to the current market
**Good topic types:**
- "Best X alternatives in [year]" comparisons
- "How to [solve specific problem]" guides
- "[Trend] explained: what it means for [audience]"
- "X vs Y: which is better for [use case]"
Choose ONE topic. Write down:
- **Title** (60-70 chars, keyword-rich)
- **Slug** (URL-friendly, kebab-case)
- **Category** (e.g., "Comparison", "How-To Guide", "AI & Chatbots", "Customer Support")
- **Target keywords** (3-5 long-tail keywords)
- **Meta description** (120-160 chars)
---
## STEP 4 — Write the Article
> **Announce:** `Writing article: [title]...`
### Content guidelines
- **Length:** 1500-2500 words (substantial but not padded)
- **Tone:** Professional but conversational. Direct, opinionated, no fluff. Like talking to a smart colleague.
- **Structure:** 4-6 sections with H2 headings. Each section should be 2-4 paragraphs.
- **InboxMate mentions:** Naturally weave in 2-3 mentions where InboxMate is a genuine fit. Never feel like an ad. The article should be valuable even to someone who never uses InboxMate.
- **Comparison articles:** Be honest about competitors. Acknowledge their strengths. Position InboxMate accurately.
- **CTA:** End with a subtle CTA section (emerald background box) linking to the InboxMate trial.
- **Author:** Alternate between Martin Pammesberger and Manuel Pils (Co-Founders, psquared). Check the most recent article's author on the index page and pick the other one.
- **No AI slop:** No "in today's rapidly evolving landscape", no "let's dive in", no "in conclusion". Write like a human expert.
### SEO requirements
- Title tag: keyword near the front, under 70 chars
- Meta description: compelling, includes primary keyword, 120-160 chars
- H1: matches or closely mirrors the title tag
- H2s: include secondary keywords naturally
- Internal links: link to other InboxMate insights articles where relevant
- External links: link to authoritative sources (not competitors' homepages)
---
## STEP 5 — Create the HTML File
> **Announce:** `Building HTML file...`
Use an existing article as the template. The file goes in:
```
/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/insights/[slug].html
```
### HTML structure (copy exactly from existing articles):
```
```
**Critical:** Copy the header, footer, and JS blocks EXACTLY from an existing article. Do not modify nav links, footer links, or scripts.
### JSON-LD schema:
```json
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "[title]",
"description": "[meta description]",
"url": "https://inboxmate.psquared.dev/insights/[slug].html",
"image": "https://inboxmate.psquared.dev/img/dashboard-preview.png",
"datePublished": "[YYYY-MM-DD]",
"author": { "@type": "Person", "name": "[Author Name]" },
"publisher": { "@type": "Organization", "name": "psquared GmbH", "url": "https://psquared.dev" }
}
```
---
## STEP 6 — Update Index Page
> **Announce:** `Updating insights index...`
Edit `/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/insights/index.html`:
Add a new card at the TOP of the grid (newest first). Use the exact same card HTML pattern as existing cards:
```html
![[Author Name]](/img/martin-pammesberger.jpg)