# Identity Framework

> Define and document brand identity standards and guidelines. Establishes visual language, tone, messaging, and design principles for consistent brand expression.

- Skill: `qodex-ai/identity-framework` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add qodex-ai/identity-framework`
- Raw SKILL.md: https://api.skillmd.com/api/skills/qodex-ai/identity-framework/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: Proprietary. LICENSE.txt has complete terms
- Author: qodex-ai (https://skillmd.com/u/qodex-ai)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/qodex-ai/identity-framework

---


# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems