# Community Marketing

> Builds and runs communities around shared identity: member value, launch, onboarding, rituals, ambassadors, peer support, platform choice and health metrics. Use when starting, growing or auditing a customer community, forum, Discord, Slack group or member ambassador program.

- Skill: `quegenx/community-marketing` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx get-skill add quegenx/community-marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/quegenx/community-marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Quegenx (https://skillmd.com/u/quegenx)
- Updated: 2026-11-12
- Page: https://skillmd.com/skills/quegenx/community-marketing

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# Community marketing

From coreyhaines31/marketingskills `community-marketing` v2.0.1 (MIT), with references adapted from Corey Haines's *Founding Marketing*, ch. 12. The complete existing community playbook, its attributed book cases, Slack limits and FTC disclosure corrections are in the topic below. Co-marketing and distribution partnerships are [partnerships](https://github.com/Quegenx/agent-skills/blob/main/skills/marketing/partnerships/SKILL.md); paid creator programs are [creator-marketing](https://github.com/Quegenx/agent-skills/blob/main/skills/marketing/creator-marketing/SKILL.md).

Read `.agents/product-context.md` before asking questions, using [the shared context definition](https://github.com/Quegenx/agent-skills/blob/main/skills/anti-ai-slop/anti-slop-copy/CONTEXT.md). [coreyhaines31/marketingskills, community-marketing]

Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]

| The job | Read |
|---|---|
| Scope, routing and rules | [SKILL.md](SKILL.md) |
| Identity, member value, launch, growth, ambassadors and disclosure, support, models, stages, platforms, health metrics and output formats | [COMMUNITY.md](COMMUNITY.md) |

## The rules

1. **Build around shared identity and member value first.** Define who members are and what they get from one another. [coreyhaines31/marketingskills, community-marketing]
2. **Seed activity before opening publicly:** recruit 20 to 50 founding members by hand and seed 5 to 10 posts. These are the source's launch choices. [coreyhaines31/marketingskills, community-marketing]
3. **Choose the model and role for the stage,** then maintain a weekly member loop, onboarding and rituals. [coreyhaines31/marketingskills, community-marketing]
4. **Disclose ambassador benefits and monitor the relationship** under the [existing disclosure rules](COMMUNITY.md#ambassadors). [FTC Endorsement Guides FAQ, https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking]
5. **Read health weekly and act on the warning signs,** keeping book/vendor benchmarks attributed and platform-history limits explicit. [coreyhaines31/marketingskills, community-marketing; COMMUNITY.md]

## Prove it

The strategy names identity, model, stage, role and weekly loop; launch has founding members and seeded posts; ambassadors receive disclosure instructions and monitoring; support history is retained appropriately; and the five health metrics and warning signs are reviewed. [coreyhaines31/marketingskills, community-marketing; COMMUNITY.md#prove-it]