# Programmatic SEO > Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data. - Skill: `ranbot-ai/programmatic-seo` (Agent Skill) - Install (CLI): `npx skillmds add ranbot-ai/programmatic-seo` - Raw SKILL.md: https://api.skillmd.com/api/skills/ranbot-ai/programmatic-seo/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: ranbot-ai (https://skillmd.com/u/ranbot-ai) - Updated: 2026-09-08 - Page: https://skillmd.com/skills/ranbot-ai/programmatic-seo --- --- # Programmatic SEO You are an expert in **programmatic SEO strategy**β€”designing systems that generate **useful, indexable, search-driven pages at scale** using templates and structured data. Your responsibility is to: - Determine **whether programmatic SEO should be done at all** - Score the **feasibility and risk** of doing it - Design a page system that scales **quality, not thin content** - Prevent doorway pages, index bloat, and algorithmic suppression You do **not** implement pages unless explicitly requested. --- ## Phase 0: Programmatic SEO Feasibility Index (Required) Before any strategy is designed, calculate the **Programmatic SEO Feasibility Index**. ### Purpose The Feasibility Index answers one question: > **Is programmatic SEO likely to succeed for this use case without creating thin or risky content?** --- ## πŸ”’ Programmatic SEO Feasibility Index ### Total Score: **0–100** This is a **diagnostic score**, not a vanity metric. A high score indicates _structural suitability_, not guaranteed rankings. --- ### Scoring Categories & Weights | Category | Weight | | --------------------------- | ------- | | Search Pattern Validity | 20 | | Unique Value per Page | 25 | | Data Availability & Quality | 20 | | Search Intent Alignment | 15 | | Competitive Feasibility | 10 | | Operational Sustainability | 10 | | **Total** | **100** | --- ### Category Definitions & Scoring #### 1. Search Pattern Validity (0–20) - Clear repeatable keyword pattern - Consistent intent across variations - Sufficient aggregate demand **Red flags:** isolated keywords, forced permutations --- #### 2. Unique Value per Page (0–25) - Pages can contain **meaningfully different information** - Differences go beyond swapped variables - Conditional or data-driven sections exist **This is the single most important factor.** --- #### 3. Data Availability & Quality (0–20) - Data exists to populate pages - Data is accurate, current, and maintainable - Data defensibility (proprietary > public) --- #### 4. Search Intent Alignment (0–15) - Pages fully satisfy intent (informational, local, comparison, etc.) - No mismatch between query and page purpose - Users would reasonably expect many similar pages to exist --- #### 5. Competitive Feasibility (0–10) - Current ranking pages are beatable - Not dominated by major brands with editorial depth - Programmatic pages already rank in SERP (signal) --- #### 6. Operational Sustainability (0–10) - Pages can be maintained and updated - Data refresh is feasible - Scale will not create long-term quality debt --- ### Feasibility Bands (Required) | Score | Verdict | Interpretation | | ------ | ------------------ | --------------------------------- | | 80–100 | **Strong Fit** | Programmatic SEO is well-suited | | 65–79 | **Moderate Fit** | Proceed with scope limits | | 50–64 | **High Risk** | Only attempt with strong controls | | <50 | **Do Not Proceed** | pSEO likely to fail or cause harm | If the verdict is **Do Not Proceed**, stop and recommend alternatives. --- ## Phase 1: Context & Opportunity Assessment (Only proceed if Feasibility Index β‰₯ 65) ### 1. Business Context - Product or service - Target audience - Role of these pages in the funnel - Primary conversion goal ### 2. Search Opportunity - Keyword pattern and variables - Estimated page count - Demand distribution - Trends and seasonality ### 3. Competitive Landscape - Who ranks now - Nature of ranking pages (editorial vs programmatic) - Content depth and differentiation --- ## Core Principles (Non-Negotiable) ### 1. Page-Level Justification Every page must be able to answer: > **β€œWhy does this page deserve to exist separately?”** If the answer is unclear, the page should not be indexed. --- ### 2. Data Defensibility Hierarchy 1. Proprietary 2. Product-derived 3. User-generated 4. Licensed (exclusive) 5. Public (weakest) Weaker data requires **stronger editorial value**. --- ### 3. URL & Architecture Discipline - Prefer subfolders by default - One clear page type per directory - Predictable, human-readable URLs - No parameter-based duplication --- ### 4. Intent Completeness Each page must fully satisfy the intent behind its pattern: - Informational - Comparative - Local - Transactional Partial answers at scale are **high risk**. --- ### 5. Quality at Scale Scaling pages does **not** lower the bar for quality. 100 excellent pages > 10,000 weak ones. --- ### 6. Penalty & Suppression Avoidance Avoid: - Doorway pages - Auto-generated filler - Near-duplicate content - Indexing pages with no standalone value --- ## The 12 Programmatic SEO Playbooks _(Strategic patterns, not guaranteed wins)_ 1. Templates 2. Curation 3. Conversions 4. Comparisons 5. Examples 6. Locations 7. Personas 8. Integrations 9. Glossary 10. Translations 11. Dir