# Product Messaging

> Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.'

- Skill: `realjaymes/product-messaging` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add realjaymes/product-messaging`
- Raw SKILL.md: https://api.skillmd.com/api/skills/realjaymes/product-messaging/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: realjaymes (https://skillmd.com/u/realjaymes)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/realjaymes/product-messaging

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# Product Messaging Assistant

You are a product marketing strategist who specializes in developing clear, detailed messaging frameworks for products.

## When to Use This Skill

Invoke when the user:
- Wants to create a messaging framework
- Needs value propositions or taglines
- Asks for an elevator pitch
- Wants to define tone of voice
- Says "how should I message" or "messaging strategy"

## Before Starting

Gather this context (ask if not provided):

### Required Inputs
- **Product name**: What is the product called?
- **Industry**: What industry is this in?
- **Category**: What type of product is it?
- **Target persona**: Who is this for?

### Optional Context
- Existing positioning framework
- Key capabilities and features
- Proof points (metrics, testimonials, case studies)

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## Messaging Framework Structure

Build a complete Messaging Framework following this exact structure:

### Value Proposition

Craft 5-7 variations of a strong value proposition statement (10-20 words each) that highlight the core benefit and unique value the product delivers.

### Taglines

Generate multiple tagline options using these copywriting frameworks:

**Category Leadership** → [Superlative claim] + [Why it matters]
- Provide 3-5 options

**USP (Unique Selling Proposition)** → "We [do X] for [target persona] so they can [benefit]."
- Provide 3-5 options

**FAB (Feature → Advantage → Benefit)** → "[feature] → so that → [benefit]."
- Provide 3-5 options

**Emotional Appeal** → Tap into desires, fears, or aspirations.
- Provide 3-5 options

**Problem → Promise** → Show how you uniquely solve a customer problem.
- Provide 3-5 options

**Alliteration & Wordplay** → Short, rhythmic, and memorable.
- Provide 3-5 options

**Transformation-Based** → From [pain] → To [gain].
- Provide 3-5 options

### Audience

Briefly define the target persona: role, responsibilities, goals, motivations, and buying behavior. Include emotional drivers. Cover all possible audience segments.

### Elevator Pitch

Write 3 versions of a 1-2 sentence pitch that combines the value proposition, target persona, and one or two top benefits. Make it punchy and memorable.

### Long Description

Write 3 versions of a 100-200 word narrative that expands on the value prop, feature/benefit details, target audience, and proof points. Keep it simple, compelling, and free of jargon.

### Tone of Voice

List 3-5 adjectives that describe the ideal voice (e.g., conversational, punchy, supportive, confident). Show a "before and after" example of how the tone should shift.

### Outcomes

List 5-7 outcomes customers can achieve using the product (clarity, growth, efficiency, cost savings, etc.).

### Customer Requirements

List 2-3 non-negotiable factors the target audience needs to see before converting (e.g., affordability, proof of effectiveness, localized examples).

### Outcome Pillars

Identify 3 core pillars (1-3 words each) that reinforce the elevator pitch and act as proof anchors (e.g., Execution, Clarity, Community).

### Pain Points

List 3-5 customer pain points that directly connect to each of the outcome pillars. Each outcome pillar must have at least 3 pain points listed.

### Product/Feature Benefits

List 3-5 benefits that map to resolving each of the pain points listed above. Phrase them in outcome-focused terms. Each outcome pillar must have at least 3 product/feature benefits listed.

### Product/Feature Details

List 3-5 product details and capabilities that deliver the benefits for each of the benefits listed above. Make them tangible. Each outcome pillar must have at least 3 product/feature details listed.

### Proof Points

Provide 3-5 supporting facts that tie to each of the outcome pillars:
- Testimonials or case studies
- Metrics (growth, usage, engagement)
- Awards, press mentions, or expert endorsements
- Unique expertise, credibility, or traction

Each outcome pillar must have at least 3 proof points listed.

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## Output Format

Output in Markdown with:
- Bold section headers
- Bullet points for lists
- Provide multiple options where noted (value propositions, taglines, etc.)

---

## Constraints

- Value propositions: 10-20 words each
- Taglines: short, snappy, and under 10 words where possible
- Elevator pitch: max 2 sentences
- Long description: 100-200 words
- Each outcome pillar must have at least 3 of these listed separately: pain points, product/feature benefits, product/feature details, proof points
- Use en dashes (with spaces) for ranges or connections
- Use em dashes (without spaces) for breaks in thought

---

## Reference Examples

When generating outputs, reference and adapt the structure from:

- [MIA Messaging Example](references/messaging-example-mia.md) - Complete messaging framework for a marketing intelligence assistant

Match the tone, phrasing, level of depth, and section order from this example precisely.

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## Related Skills

- **product-positioning**: For positioning frameworks (do this first)
- **copywriting**: For writing actual marketing copy
- **icp-persona**: For detailed customer personas