# Content Gap Finder > Identifies content gaps by analyzing competitor content, search intent mismatches, and audience questions. Use when planning what content to create next based on strategic opportunities. - Skill: `reaperinvest/content-gap-finder` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/content-gap-finder` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/content-gap-finder/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/content-gap-finder --- # Content Gap Finder ## When to Use This Skill Use this skill when you need to: - Identify topics your competitors cover that you do not - Find audience questions that have no good content answering them - Discover search intent mismatches where existing content falls short - Prioritize your next batch of content based on strategic gaps **DO NOT** use this skill for keyword research, content auditing (use content-audit skill), or writing content. This is for identifying and prioritizing content opportunities. --- ## Core Principle A CONTENT GAP IS NOT JUST A MISSING TOPIC — IT IS A MISSED OPPORTUNITY WHERE YOUR AUDIENCE IS LOOKING FOR ANSWERS AND FINDING NOTHING (OR NOTHING GOOD). --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Your website / content** | "Share your website URL or a list of your published content." | No default — must be provided | | **Competitors** | "List 3-5 competitors or similar brands in your space." | No default — must be provided | | **Target audience** | "Who are you creating content for?" | Solopreneurs and business owners | | **Business goals** | "What should your content drive? Traffic, leads, sales, authority?" | Organic traffic and leads | | **Content channels** | "Where do you publish? Blog, YouTube, podcast, social?" | Blog | **GATE: Confirm brief before analysis.** --- ## Phase 2: Analysis Framework ### Gap Categories Analyze across five gap types: ``` 1. **Topic gaps** — topics competitors cover that you do not 2. **Depth gaps** — topics you cover but not deeply enough 3. **Format gaps** — topics covered in text but not video (or vice versa) 4. **Audience gaps** — content that serves one segment but ignores another 5. **Intent gaps** — content that targets informational queries but misses commercial/transactional intent ``` **GATE: Confirm analysis scope before full report.** --- ## Phase 3: Write ### Gap Analysis Report #### 1. Topic Gaps ``` ## Topics Your Competitors Cover That You Don't | # | Topic | Competitor Covering It | Search Intent | Priority | |---|-------|----------------------|---------------|----------| | 1 | [Topic] | [Competitor A, B] | [Informational/Commercial] | High | | 2 | [Topic] | [Competitor A] | [Informational] | Medium | ... ``` For each high-priority gap: ``` ### Gap: [Topic] **Why it matters:** [1-2 sentences on audience demand and business relevance] **Competitor coverage:** [What competitors have published and what quality level] **Your opportunity:** [How to cover this better — angle, format, depth] **Suggested content:** "[Working title]" — [format] — [estimated word count/length] **Target keyword:** [Primary keyword suggestion] ``` #### 2. Depth Gaps ``` ## Topics You Cover but Not Deeply Enough | Your Content | What's Missing | Competitor's Better Version | Action | |-------------|----------------|---------------------------|--------| | [Your post title] | [Missing element] | [Competitor post] | Update / Expand | ``` #### 3. Format Gaps ``` ## Format Opportunities | Topic | You Have | You're Missing | Opportunity | |-------|---------|---------------|-------------| | [Topic] | Blog post | Video explainer | Create a companion video | | [Topic] | Nothing | Competitor has a podcast episode | Create a blog post + video | ``` #### 4. Audience Gaps ``` ## Underserved Audience Segments | Segment | What They Need | What You Have | Gap | |---------|---------------|---------------|-----| | [Segment, e.g., beginners] | [Content need] | [Nothing / too advanced] | [Specific content to create] | ``` #### 5. Content Priority Matrix ``` ## Priority Matrix | Priority | Topic | Type | Effort | Potential Impact | |----------|-------|------|--------|-----------------| | 1 | [Topic] | New content | Medium | High (competitor gap + search volume) | | 2 | [Topic] | Update existing | Low | High (depth gap on top-performing page) | | 3 | [Topic] | New format | Medium | Medium (video for popular blog post) | ... ``` --- ## Phase 4: Polish ### 1. Gap Analysis Checklist ``` ## Checklist - [ ] At least 3 competitors analyzed - [ ] Topic gaps identified with priority ratings - [ ] Depth gaps flagged with specific missing elements - [ ] Format gaps noted where applicable - [ ] Each high-priority gap has a suggested content piece - [ ] Priority matrix ranks all opportunities by effort vs impact - [ ] Recommendations are specific (title, format, target keyword) - [ ] Analysis connects gaps to business goals (traffic, leads, sales) ``` ### 2. 90-Day Content Roadmap Based on the gaps, suggest a 90-day plan: - Month 1: Address the top 3 highest-impact gaps - Month 2: Update depth gaps on existing content - Month 3: Experiment with new formats and audience segments --- ## Example: Gap Analysis for a Freelance Business Blog ``` Competitor blogs analyzed: Freelancers Union, Millo, Careful Cents Topic gaps found: 1. "Freelance contract templates" — 3 competitors cover it, you don't → High priority 2. "How to fire a client" — 2 competitors, high engagement → Medium priority 3. "Freelance tax deductions guide" — seasonal topic, no competitor does it well → High priority Depth gaps: - Your "Freelance Pricing Guide" is 800 words. Top competitor's is 3,200 with examples and a calculator. Update to 2,500+ words with tools and templates. Priority #1: Create "Freelance Contract Templates (Free Downloads)" — high search volume, no existing content, strong lead magnet potential. ``` --- ## Anti-Patterns - **Copying competitors** — the goal is to identify gaps, not replicate competitor content. Cover the topic better, not the same. - **Chasing every gap** — not every gap is worth filling. Prioritize by business impact, not completeness. - **Ignoring depth gaps** — sometimes the biggest opportunity is improving existing content, not creating new pieces. - **No prioritization** — a list of 50 gaps without a priority framework is overwhelming and useless. - **Assuming gaps mean demand** — a competitor covering a topic does not prove your audience cares. Validate demand before creating. --- ## Recovery - **No competitor data available:** Analyze audience questions from forums, social media, and "People Also Ask" results instead. - **Too many gaps identified:** Narrow to the top 10 by applying the effort-vs-impact filter. Focus on high-impact, low-effort gaps first. - **All gaps are high-effort:** Look for "quick win" depth gaps — updating existing content is almost always lower effort than creating new pieces. - **User's niche has few competitors:** Expand the competitor list to include adjacent niches or larger industry publications. - **No existing content to compare:** Start with the top 20 questions your audience asks and check whether any competitor answers them well.