# Engagement Playbook > Builds engagement strategies with comment response templates, DM scripts, and community interaction frameworks. Use when you need a systematic approach to social media engagement. - Skill: `reaperinvest/engagement-playbook` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/engagement-playbook` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/engagement-playbook/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/engagement-playbook --- # Engagement Playbook ## When to Use This Skill Use this skill when you need to: - Create a systematic engagement plan for social media interactions - Build response templates for common comments, DMs, and mentions - Design a daily engagement routine that drives growth - Develop frameworks for meaningful community interactions **DO NOT** use this skill for content creation, posting schedules, or paid advertising. This is for engagement — the conversations and interactions around your content. --- ## Core Principle ENGAGEMENT IS NOT ABOUT RESPONDING — IT IS ABOUT BUILDING RELATIONSHIPS. EVERY INTERACTION SHOULD MAKE THE OTHER PERSON FEEL SEEN AND VALUED. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Platforms** | "Which platforms do you need engagement strategies for?" | Primary social platform | | **Time budget** | "How many minutes per day can you spend engaging?" | 30 minutes | | **Business goal** | "What should engagement drive? Followers, leads, community, sales?" | Followers and leads | | **Common interactions** | "What types of comments and DMs do you typically receive?" | General audience questions | | **Brand voice** | "How should your replies sound? Casual, professional, witty?" | Friendly and helpful | **GATE: Confirm brief before building playbook.** --- ## Phase 2: Outline ### Playbook Sections ``` 1. Daily Engagement Routine — timed activities for each day 2. Comment Response Templates — for your own posts 3. Outbound Engagement — commenting on others' content 4. DM Frameworks — scripts for inbound and outbound DMs 5. Community Interaction — engaging in groups and threads 6. Crisis / Negative Comment Handling — how to respond to criticism ``` **GATE: Approve sections before writing.** --- ## Phase 3: Write ### 1. Daily Engagement Routine ``` ## 30-Minute Daily Engagement Routine **First 10 minutes: Respond** - Reply to all comments on your posts from the last 24 hours - Respond to DMs using the templates below - Like and reply to story mentions or tags **Next 10 minutes: Engage outbound** - Comment on 5-10 posts from target accounts (peers, prospects, industry leaders) - Leave meaningful comments (not "Great post!" — see outbound templates) - Share or repost 1 piece of content from your network with added commentary **Final 10 minutes: Discover** - Browse relevant hashtags or topics for new accounts to engage with - Save content ideas inspired by what you see - Follow 3-5 new relevant accounts ``` ### 2. Comment Response Templates ``` ## Responding to Comments on Your Posts ### Someone agrees with your point Template: "[Acknowledge] + [Add a specific detail or ask a follow-up]" Example: "Exactly right — and the part most people miss is [detail]. What's been your experience with this?" ### Someone asks a question Template: "[Answer directly] + [Add a resource or next step]" Example: "Great question. [Direct answer]. I actually covered this in more detail here: [link]. Does that help?" ### Someone shares their experience Template: "[Validate their experience] + [Ask to learn more]" Example: "That's a great example — especially the part about [specific detail they shared]. How long did it take you to see results?" ### Someone disagrees Template: "[Acknowledge their perspective] + [Restate your position calmly] + [Find common ground]" Example: "I can see where you're coming from. My take is based on [experience/data]. I think we'd probably agree that [common ground]. What do you think?" ### Simple praise ("Great post!") Template: "[Thank them] + [Ask a question to deepen the conversation]" Example: "Thank you! Curious — which point resonated most with you?" ``` ### 3. Outbound Engagement Templates ``` ## Commenting on Others' Posts **NEVER:** "Great post!" / "Love this!" / emoji-only replies **ALWAYS:** Add value, share a related insight, or ask a thoughtful question. ### Templates **Add your experience:** "This matches what I've seen too — we tried [related thing] and found that [insight]. [Question about their experience]." **Expand on their point:** "Building on this — [additional insight or data point]. I think the key is [your take]." **Respectfully challenge:** "Interesting perspective. I've seen it play out differently — [your counter-experience]. Have you tried [alternative approach]?" **Ask a smart question:** "Really solid breakdown. Curious about [specific detail] — how did you approach [specific aspect]?" ``` ### 4. DM Frameworks ``` ## Inbound DMs ### Someone asks about your service/product "Thanks for reaching out! [Answer their question in 1-2 sentences]. The best next step would be [specific action — link, call, etc.]. Want me to send you [specific resource]?" ### Someone asks for free advice "Great question! Here's a quick take: [Brief answer]. For a deeper dive, I'd recommend [resource/content/service]. Hope that helps!" ### Someone pitches you "Thanks for thinking of me! I'm not looking for [what they're selling] right now, but I appreciate the outreach." ## Outbound DMs (use sparingly) ### After meaningful engagement (NOT cold outreach) "Hey [Name] — loved your comment on [specific post]. [Reference something specific they said]. I'm working on [related thing] and thought you might find [resource] useful. No pitch, just thought of you." ``` ### 5. Negative Comment Handling ``` ## Handling Criticism and Negativity ### Constructive criticism Respond: Acknowledge the feedback, thank them, explain your reasoning or what you would change. ### Trolling or bad faith Respond: One calm, factual response (for your audience's benefit, not theirs). Then disengage. ### Genuine complaints (about your product/service) Respond: Acknowledge the issue publicly, take the resolution to DMs. "I hear you — that shouldn't have happened. DMing you now to fix this." ### Rule: NEVER delete negative comments unless they violate community guidelines. Deleting criticism looks worse than addressing it. ``` --- ## Phase 4: Polish ### 1. Playbook Checklist ``` ## Engagement Playbook Checklist - [ ] Daily routine fits within stated time budget - [ ] Comment response templates cover 5+ common scenarios - [ ] Outbound engagement templates add value (not generic praise) - [ ] DM frameworks cover inbound questions and outbound outreach - [ ] Negative comment handling plan is defined - [ ] All templates match the brand voice - [ ] Templates are adaptable (not copy-paste word-for-word) - [ ] Routine includes both responding and proactive engagement ``` ### 2. Weekly Review Template ``` ## Weekly Engagement Review - Conversations started: [N] - Meaningful replies sent: [N] - New connections made: [N] - DMs sent / received: [N] - Leads generated from engagement: [N] - Top performing interaction this week: [Description] ``` --- ## Example: Engagement Routine for a Business Coach on LinkedIn ``` Daily routine (30 min): - 10 min: Reply to all post comments, answer DMs - 10 min: Comment on 10 posts from target clients and peers - 10 min: Browse #entrepreneurship and engage with new accounts Outbound comment example: Post about hiring struggles → "This is spot on. We went through the same thing at our agency — what finally worked was [specific change]. Saved us 20 hours/month on recruiting alone. Are you using any structured interview frameworks?" ``` --- ## Anti-Patterns - **"Great post!" comments** — zero-value engagement does not build relationships or visibility. Always add something. - **Engaging only on your own posts** — proactive outbound engagement is where growth happens. - **Copy-pasting templates word for word** — templates are starting points, not scripts. Personalize every response. - **Cold DM pitching** — unsolicited sales DMs damage your reputation. Earn the right to DM through public engagement first. - **Ignoring negative comments** — silence looks like agreement or cowardice. Address criticism calmly and move on. - **Engaging inconsistently** — 2 hours one day, nothing for a week kills momentum. --- ## Recovery - **No time for engagement:** Reduce to 15 minutes daily. Focus on responding to comments on your own posts and 5 outbound comments. - **Running out of things to say:** Keep a swipe file of great comments you see from others. Adapt their approach. - **Getting trolled frequently:** Implement a one-response rule — respond once for your audience's benefit, then disengage. - **DMs are overwhelming:** Create a FAQ document and link to it. Respond to unique questions personally, batch the rest. - **Engagement is not converting:** Track which types of engagement lead to profile visits and follows. Double down on those.