# Event Follow Up > Creates post-event follow-up sequences with thank-you emails, survey distribution, content delivery, and nurture paths. - Skill: `reaperinvest/event-follow-up` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/event-follow-up` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/event-follow-up/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/event-follow-up --- # Event Follow-Up ## When to Use This Skill Use this skill when you need to: - Create a post-event follow-up email sequence for attendees - Design survey distribution and feedback collection processes - Build content delivery systems for recordings, slides, and resources - Plan nurture paths that convert attendees into customers or community members **DO NOT** use this skill for pre-event marketing or event-day communications. This is for everything that happens after the event ends. --- ## Core Principle THE EVENT IS NOT OVER WHEN THE LAST SESSION ENDS — IT IS OVER WHEN EVERY ATTENDEE HAS BEEN THANKED, SURVEYED, GIVEN ACCESS TO RECORDINGS, AND OFFERED A CLEAR NEXT STEP. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Event name and date** | "What event just happened?" | No default — must be provided | | **Attendee count** | "How many people attended?" | No default — must be provided | | **Content to deliver** | "Do you have recordings, slides, or resources to share?" | Recordings + slide decks | | **Next offer** | "What do you want attendees to do next? (buy, join, subscribe, attend next event)" | Join a paid program or community | | **Survey goals** | "What feedback do you need?" | Overall satisfaction + improvement suggestions | | **Follow-up timeline** | "How long should the follow-up sequence run?" | 14 days | **GATE: Confirm the brief before building the sequence.** --- ## Phase 2: Plan ### Follow-Up Timeline ``` ## Post-Event Sequence **Day 0 (event ends):** Thank-you email + key takeaways **Day 1:** Feedback survey email **Day 3:** Recording/resource delivery email **Day 5:** Highlight reel — best moments, quotes, photos **Day 7:** Survey reminder (if not completed) **Day 10:** Nurture email — "Here's how to implement what you learned" **Day 14:** Next step offer — "The next level is [paid program/next event/community]" ``` ### Audience Segmentation ``` | Segment | Criteria | Follow-Up Focus | |---------|----------|----------------| | Attended live | Showed up for sessions | Full sequence + VIP treatment | | Registered but absent | Signed up, did not attend | Recording access + "you missed it" framing | | VIP/premium | Paid for higher tier | Personal follow-up + exclusive bonus | | Speakers/sponsors | Partners | Thank-you + results data + renewal conversation | ``` **GATE: Present the timeline and segments for approval.** --- ## Phase 3: Write ### Email 1: Thank-You (Day 0) ``` Subject: You showed up — here's what's next [Personal thank-you from the host] [Top 3 takeaways or moments from the event] [What to expect in the coming days (recordings, resources, survey)] [One immediate action item: "The #1 thing to do this week based on what you learned"] ``` ### Email 2: Survey (Day 1) ``` Subject: Quick favor — 2 minutes to make the next event even better [Acknowledge their time and input] [Link to survey — keep it under 5 minutes] [What you'll do with the feedback] [Optional: incentive for completing (raffle entry, bonus resource)] ``` ### Email 3: Content Delivery (Day 3) ``` Subject: Your [Event Name] recordings and resources are ready [Access link to recordings] [Slide decks or downloadable resources] [Recommended watching order or "start here" guide] [Access expiration if applicable] ``` ### Email 4: Highlight Reel (Day 5) ``` Subject: The best moments from [Event Name] [Photos, quotes, and key stats from the event] [Social sharing prompt — encourage attendees to share their experience] [Community link if applicable] ``` ### Email 5: Implementation (Day 10) ``` Subject: How to actually use what you learned at [Event Name] [Pick one key framework or tactic from the event] [Break it into 3 implementation steps] [Offer help: resource, template, or community support] ``` ### Email 6: Next Step Offer (Day 14) ``` Subject: Ready for the next level? [Connect the event experience to the next offer] [What the offer is and who it's for] [Specific benefit — what they'll achieve] [CTA with deadline or incentive for event attendees] [Attendee-exclusive pricing or bonus if applicable] ``` --- ## Phase 4: Polish ### 1. Survey Design ``` ## Post-Event Survey (5 minutes) 1. Overall, how would you rate the event? (1-10) 2. What was the most valuable session or takeaway? (Open) 3. What would you improve for next time? (Open) 4. How likely are you to attend again? (1-10 NPS) 5. How likely are you to recommend this event to a colleague? (1-10 NPS) 6. May we use your feedback as a testimonial? (Yes/No) 7. What topics would you like to see at future events? (Open) ``` ### 2. Content Delivery Checklist ``` - [ ] Recordings are edited (remove dead air, tech issues) - [ ] Slide decks are collected from all speakers - [ ] Resources are organized in a single access point (Notion, Google Drive, or member area) - [ ] Access links are tested and working - [ ] Expiration dates are set and communicated (if applicable) - [ ] Speaker attribution is included on all shared materials ``` ### 3. Metrics to Track ``` ## Follow-Up Performance - Thank-you email open rate (target: 60%+) - Survey completion rate (target: 30%+) - Recording access rate (target: 50%+) - Nurture email click rate (target: 5%+) - Next-step offer conversion rate (track against event attendee count) - NPS score from survey (target: 50+) ``` --- ## Example 1: Business Conference Follow-Up ``` Day 0: "Thank you for making Scale Summit unforgettable" — top 3 moments + next steps Day 1: Survey with raffle for free ticket to next event Day 3: All 12 session recordings + speaker slides Day 7: "The #1 framework from Scale Summit — how to implement it this week" Day 14: "Scale Summit alumni get 20% off our 12-week growth program" ``` ## Example 2: Virtual Summit Follow-Up ``` Day 0: "The summit is a wrap — here are your top takeaways" Day 1: 3-question survey (keep it ultra-short for virtual) Day 2: VIP pass offer — "Get lifetime access to all recordings for $47" Day 5: Highlight reel + speaker social tags Day 10: Free resource related to the summit theme Day 14: Community membership offer ``` --- ## Anti-Patterns - **No follow-up at all** — the most common mistake. Silence after an event wastes all the goodwill you built. - **Waiting too long** — the thank-you email must go out within hours, not days. Momentum fades fast. - **Immediate hard sell** — pitching your paid program 2 hours after the event feels extractive. Thank first, sell later. - **No survey** — you cannot improve what you do not measure. Always collect feedback. - **Generic emails** — "Dear attendee" is lazy. Use their name and segment by attendance type. - **Recordings never delivered** — if you promised recordings, deliver them within 72 hours or lose trust. --- ## Recovery - **Recordings are not ready:** Send a "coming soon" email with a specific delivery date. Do not wait for recordings to send the thank-you. - **Survey response rate is low:** Send one reminder, then accept the data you have. Offering a small incentive (raffle, bonus resource) helps. - **Attendees are unresponsive to nurture:** Shorten the sequence. If they are not engaging by email 3, they may not convert this cycle. Add them to your regular list. - **User did not collect attendee emails:** If this was an in-person event, use the registration list. For future events, make email capture mandatory at check-in.