# Event Sponsorship Proposal > Creates event sponsorship proposals with tier packages, benefits, audience data, and activation opportunities. - Skill: `reaperinvest/event-sponsorship-proposal` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/event-sponsorship-proposal` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/event-sponsorship-proposal/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/event-sponsorship-proposal --- # Event Sponsorship Proposal ## When to Use This Skill Use this skill when you need to: - Create a sponsorship proposal to attract sponsors for your event - Design tiered sponsorship packages with clear benefits and pricing - Present audience data and activation opportunities to potential sponsors - Build a professional sponsorship deck that closes deals **DO NOT** use this skill for seeking sponsorships (you as the sponsor) or for general event planning. This is for selling sponsorship packages to brands who want access to your event audience. --- ## Core Principle SPONSORS DO NOT PAY FOR LOGOS ON A BANNER — THEY PAY FOR ACCESS TO AN ENGAGED AUDIENCE THAT MATCHES THEIR IDEAL CUSTOMER, MEASURED EXPOSURE, AND TANGIBLE BUSINESS OUTCOMES. --- ## Phase 1: Brief ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Event name and type** | "What is the event? (conference, workshop, summit, meetup)" | No default — must be provided | | **Audience** | "Who attends? (demographics, job roles, company size, number expected)" | No default — must be provided | | **Event date and location** | "When and where?" | No default — must be provided | | **Sponsorship revenue goal** | "How much do you want to raise from sponsors?" | $10,000 | | **Number of tiers** | "How many sponsorship levels? (2-4 recommended)" | 3 tiers | | **Target sponsors** | "What types of companies should sponsor? (industry, size)" | Complementary service providers | **GATE: Confirm the brief before proceeding.** --- ## Phase 2: Package Design ### Tier Structure ``` ## Tier 1: [Presenting/Title Sponsor] — $[Price] Limit: 1 sponsor Benefits: [Premium, exclusive benefits] ## Tier 2: [Gold/Partner Sponsor] — $[Price] Limit: [3-5] sponsors Benefits: [Strong visibility and engagement] ## Tier 3: [Silver/Supporting Sponsor] — $[Price] Limit: [5-10] sponsors Benefits: [Basic visibility] ## Optional Add-Ons - [Specific activation for additional fee] ``` ### Benefit Categories Map benefits across categories for each tier: ``` | Benefit | Title | Gold | Silver | |---------|-------|------|--------| | Logo on event website | Yes (featured) | Yes | Yes | | Logo on event emails | Yes | Yes | No | | Social media mentions | 5 dedicated posts | 3 posts | 1 post | | Speaking slot | 15-min keynote | 5-min intro | No | | Booth/table | Premium location | Standard | No | | Attendee list access | Full list | Opt-in list | No | | Branded materials in swag bag | Yes | Yes | Flyer only | | Post-event report | Custom report | Standard report | Summary | ``` **GATE: Present the tier structure for approval.** --- ## Phase 3: Write ### Proposal Document Structure ``` # [Event Name] — Sponsorship Opportunities ## The Opportunity [2-3 paragraphs: what the event is, why it matters, why sponsors should care] ## Our Audience **Expected attendance:** [Number] **Demographics:** - [Job titles/roles] - [Industry breakdown] - [Company size] - [Geography] - [Buying authority] **Previous event data (if available):** - [Attendance numbers] - [Satisfaction scores] - [Social media reach] ## Sponsorship Packages [Detailed tier breakdown with all benefits] ## Activation Opportunities [Unique ways sponsors can engage the audience beyond basic branding] ## Timeline - [Sponsorship commitment deadline] - [Logo/materials due date] - [Event date] - [Post-event report delivery] ## Previous Sponsors (if applicable) [Logos and/or testimonials from past sponsors] ## Contact [Name, email, phone for sponsorship inquiries] ``` ### Activation Ideas Go beyond logos to offer real engagement: - **Sponsored session** — sponsor introduces or presents a session - **Branded lounge or networking area** — sponsor's name on the relaxation space - **Sponsored lunch or coffee** — "Coffee break brought to you by [Sponsor]" - **Interactive demo station** — hands-on product experience for attendees - **Content collaboration** — co-created workshop or resource with event branding - **Attendee challenge or competition** — sponsor-branded activity with prizes - **Post-event content sponsorship** — sponsor's name on recorded sessions --- ## Phase 4: Polish ### 1. Pricing Validation ``` ## Pricing Sanity Check - Title sponsor: 40-50% of total sponsorship revenue goal - Gold sponsors: 20-30% each (combined) - Silver sponsors: 10-15% each (combined) - Total available sponsorship revenue exceeds goal by 30% (not all will sell) ``` ### 2. Outreach Plan ``` ## Sponsor Outreach Timeline **12 weeks out:** Identify target sponsors, personalize proposals **10 weeks out:** Send proposals, follow up within 5 business days **8 weeks out:** Second follow-up, offer custom packages for interested leads **6 weeks out:** Close remaining sponsors, finalize materials deadlines **4 weeks out:** Collect logos, bios, and materials from confirmed sponsors **Event day:** Execute all sponsor activations **1 week post:** Send thank-you emails with preliminary results **3 weeks post:** Deliver post-event sponsor reports ``` ### 3. Proposal Checklist ``` - [ ] Audience data is specific and compelling (not "business professionals") - [ ] Each tier has clearly differentiated benefits - [ ] Pricing is justified by audience access and exposure - [ ] Activation opportunities go beyond logo placement - [ ] Timeline includes all deadlines for sponsors - [ ] Contact information is prominently displayed - [ ] Visual design is professional (not a wall of text) - [ ] PDF is under 10 pages ``` --- ## Example 1: 200-Person Business Conference ``` Title Sponsor: $5,000 (1 available) — keynote intro, premium booth, full attendee list Gold Sponsor: $2,500 (3 available) — session intro, standard booth, opt-in list Silver Sponsor: $1,000 (5 available) — logo placement, social mentions, swag insert Revenue goal: $17,500 (if fully sold) ``` ## Example 2: Virtual Summit (500 Attendees) ``` Presenting Sponsor: $3,000 (1 available) — branded stage, sponsored session, replay branding Partner Sponsor: $1,500 (4 available) — logo on all communications, social mentions, attendee emails Community Sponsor: $500 (10 available) — logo on website, mention in opening remarks Revenue goal: $14,000 (if fully sold) ``` --- ## Anti-Patterns - **Logo-only sponsorship** — slapping a logo on a webpage is not worth thousands. Offer engagement, not just visibility. - **No audience data** — sponsors need to know WHO they are reaching. "Business professionals" is not a demographic. - **Too many tiers** — more than 4 tiers creates confusion. Keep it simple. - **Underpricing** — research comparable events. Sponsors expect to pay for quality access. - **No post-event reporting** — sponsors want to measure ROI. Deliver a results report within 3 weeks. - **Selling exposure without exclusivity** — if you have 20 sponsors, none of them stand out. Limit quantities per tier. --- ## Recovery - **No previous event data:** Project audience based on your email list, social following, and marketing plan. Be honest that this is the inaugural event. - **Cannot fill top tier:** Offer a payment plan or reduced first-year rate as an "inaugural sponsor" incentive. - **Sponsors want custom packages:** Be flexible. Create a la carte options for sponsors who do not fit standard tiers. - **Event is free for attendees:** Emphasize audience quality over quantity. Free events often attract more attendees, which increases sponsor value.