# Influencer Campaign Brief > Creates detailed campaign briefs for influencer partnerships with deliverables, messaging guidelines, and approval workflows. Use when planning influencer marketing collaborations. - Skill: `reaperinvest/influencer-campaign-brief` (Agent Skill) - Install (CLI): `npx skillmds@latest add reaperinvest/influencer-campaign-brief` - Raw SKILL.md: https://api.skillmd.com/api/skills/reaperinvest/influencer-campaign-brief/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: reaperinvest (https://skillmd.com/u/reaperinvest) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/reaperinvest/influencer-campaign-brief --- # Influencer Campaign Brief ## When to Use This Skill Use this skill when you need to: - Create a professional brief to send to influencer partners - Define deliverables, timelines, and messaging guidelines for a collaboration - Establish content approval workflows and usage rights - Plan influencer campaigns with clear expectations and KPIs **DO NOT** use this skill for finding influencers, negotiating rates, or managing ongoing influencer relationships. This is specifically for creating the campaign brief document. --- ## Core Principle A CLEAR BRIEF PROTECTS BOTH SIDES — THE INFLUENCER KNOWS EXACTLY WHAT TO DELIVER AND THE BRAND GETS CONTENT THAT HITS THE MARK WITHOUT ENDLESS REVISIONS. --- ## Phase 1: Campaign Inputs ### Required Inputs | Input | What to Ask | Default | |-------|------------|---------| | **Brand/product** | "What brand and product is this campaign for?" | No default — must be provided | | **Campaign goal** | "Primary goal? (awareness, sales, email signups, app downloads)" | Awareness + sales | | **Platform(s)** | "Which platforms? (Instagram, TikTok, YouTube, podcast)" | Instagram | | **Influencer tier** | "What tier? (nano 1-10K, micro 10-100K, mid 100K-500K, macro 500K+)" | Micro (10-100K) | | **Budget per influencer** | "What is the budget per influencer?" | $500-1,500 | | **Timeline** | "When should content go live?" | Within 4 weeks | **GATE: Do not proceed until brand, goal, and platform are confirmed.** --- ## Phase 2: Brief Structure Build the comprehensive brief document. ### Campaign Overview Section ``` ## Campaign Brief: [Campaign Name] **Brand:** [Brand name] **Product:** [Specific product/service] **Campaign dates:** [Start] — [End] **Content go-live window:** [Date range for posting] ### Campaign Objective [1-2 sentences describing the goal and what success looks like] ### Target Audience [Who the influencer's content should reach — demographics, interests, pain points] ``` ### Deliverables Section ``` ### Deliverables | # | Content Type | Platform | Specs | Due Date | |---|-------------|----------|-------|----------| | 1 | [Feed post / Reel / Story / Video] | [Platform] | [Length, ratio, format] | [Date] | | 2 | [Type] | [Platform] | [Specs] | [Date] | ### Content Specifications - Video length: [X-X seconds] - Aspect ratio: [9:16 / 1:1 / 16:9] - Must include: [Product visible, brand mention, CTA] - Caption requirements: [Tag @brand, include #hashtag, disclosure #ad] ``` ### Messaging Guidelines ``` ### Key Messages (Pick 1-2, do not script) 1. [Core message — benefit-focused, natural language] 2. [Secondary message] ### Talking Points - [Point 1 — specific benefit or feature to highlight] - [Point 2] - [Point 3] ### Do NOT Mention - [Competitor names] - [Unapproved health/financial claims] - [Anything off-brand] ### Tone [How the content should feel — authentic, educational, enthusiastic, understated] The creator should use their own voice. Do not read from a script. ``` --- ## Phase 3: Logistics ### Approval Workflow ``` ### Content Approval Process 1. **Draft submission:** Creator submits draft content by [date] - Submit via: [Email / shared folder / platform DM] - Include: Raw footage + proposed caption 2. **Brand review:** Brand provides feedback within [48 hours] - Maximum 2 rounds of revisions 3. **Final approval:** Brand confirms approval in writing 4. **Go-live:** Creator posts within the approved window ### Revision Policy - Revisions limited to messaging accuracy and brand guidelines - Brand will NOT request changes to creator's style, editing, or personality - If revisions exceed 2 rounds, additional compensation applies ``` ### Compensation and Rights ``` ### Compensation - Fee: $[amount] per [deliverable / campaign] - Payment terms: [50% upfront, 50% on delivery / Net 30] - Payment method: [Invoice, PayPal, wire] - Affiliate/commission: [X% on tracked sales, if applicable] - Bonus: [$X per X conversions, if applicable] ### Usage Rights - Organic repost by brand: [Yes/No, duration] - Paid amplification (whitelisting/Spark Ads): [Yes/No, duration, additional fee] - Website/email use: [Yes/No] - Rights duration: [X months from go-live] - Exclusivity: [Category exclusivity for X days/months] ``` --- ## Phase 4: Finalize ### Tracking and Reporting ``` ### Tracking - Unique discount code: [CODE] - Tracking URL: [URL with UTM parameters] - Affiliate link: [If applicable] ### KPIs We Will Track | Metric | Target | |--------|--------| | Reach | [X impressions] | | Engagement rate | [>X%] | | Link clicks | [X] | | Conversions/sales | [X] | | Cost per acquisition | [<$X] | ### Reporting Creator to share analytics screenshot [X days] after posting. ``` ### Product Shipment (if physical) ``` ### Product Details - Product(s) being sent: [List] - Shipping address: [Collected separately] - Ship date: [Date — allow X days before content deadline] - Product value: $[amount] (creator keeps product) ``` --- ## Example: DTC Skincare Brand x Micro-Influencer **Deliverables:** 1 Instagram Reel (30-60s) + 3 Instagram Stories **Key message:** "My morning routine just got simpler — [Product] replaced 3 steps." **Do NOT mention:** Medical claims, cure/treatment language, competitor brands **Compensation:** $800 + free product + 15% affiliate commission **Usage rights:** Brand can repost organically for 6 months, paid amplification for 3 months at additional $300 --- ## Anti-Patterns - **Over-scripting the creator** — prescribing exact dialogue kills authenticity. Provide talking points, not a teleprompter script. - **No approval process** — without a clear workflow, revisions drag on and both sides get frustrated. - **Vague deliverables** — "a few posts" is not a deliverable. Specify quantity, format, platform, and deadline. - **Ignoring FTC disclosure** — every paid partnership must include #ad or #sponsored. Include this requirement in the brief. - **No usage rights clause** — if you plan to run the content as paid ads, state it upfront with compensation. --- ## Recovery - **Influencer wants creative freedom:** Loosen messaging to talking points only. Provide 2-3 examples of content styles you like, not scripts. - **Budget too low for deliverable count:** Reduce deliverables or shift to nano-influencers who accept product-only compensation. - **No product to ship:** Provide digital access, a service trial, or a gift card. The creator needs to experience the product. - **Tight timeline:** Flag rush fees upfront. Most creators need 2-3 weeks minimum from brief to go-live.